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Clarissa Mascheroni

Clarissa MascheronieCommerce Marketing Manager, Mail Newspapers

BA Business Management, 2011

Tell us about your day to day work as an Account Manager for Mail Newspapers.

I overview 4 different websites within General Merchandise categories including clothing, books and entertainment, garden and wine packages. My job consists of planning and implementing tactical campaigns able to meet my Company and the partner's revenue and profit goals.

These campaigns can be email, PPC, display and print, therefore my daily duties can vary, depending on which campaigns are running at the moment. A common element of my working day is the constant communication with the partners to monitor progress and make further planning.

What aspects of your career do you enjoy most?

This job gives me the opportunity to explore both the offline and online advertising worlds. They are both in constant evolution and now like never before, we can start to see a real integration of the two.

I also have the opportunity to work with real professionals coming from a multitude of backgrounds, which gives me the chance to expand my knowledge on areas that I would otherwise have overlooked.

What can be the most challenging?

We are working in the newspaper business, therefore deadlines are tight and everything can literally change at the last minute. It's a job that requires a lot of flexibility.

What made you choose Middlesex University?

I was looking at a course that could offer me the opportunity to explore different areas of management and my degree at Middlesex University provided just that. I instantly fell in love with the campus atmosphere and the services provided, so I decided to apply.

What attracted you to BA Business Management and what did you enjoy most about the course?

The course really gives you an open view of the different areas related to the management of any business. It touches every area you need to understand and it gives you the opportunity to further develop the subjects you find most interesting. I loved how the professors were involved and always available to support the students, I have always felt I was taken care of.

What aspects of your course, and your time at Middlesex generally, have helped get you where you are today?

I would definitely not be here today if it wasn't for my years at Middlesex! Some of the courses helped me develop analytical and management skills, while others taught me soft skills and even helped shape my personality. Doing group coursework was a really good opportunity to do the latter.

What skills have been most valuable in your career so far and how have you developed these?

Time management, eye for details and multitasking are definitely on my list!

How did you get your foot on the career ladder after university?

Once I identified which areas I was more interested in and skilful at I applied for entry-level jobs at companies I was interested in working for. It took a lot of research, both on a personal level (skills, interests, passions) and on an industry level (industries, positions, possible career paths etc.)

What does the future hold for you?

This job is teaching me so much so I am looking forward to spend some more time in this organisation.

I would love to further develop my project management skills alongside my trading duties. One thing is sure, I will remain in the online advertising world.

What are the top three career tips you would give to graduates hoping to pursue a similar career?

The online advertising world is always evolving and you need to keep yourself constantly updated. Read dedicated magazines and websites, webinars and blogs – it will enhance your skills and knowledge and offer a great opportunity to show your interest during interviews.

Internships are essential to build up your CV – research the companies in the field you are interested in and approach them asking for the opportunity to do an internship. Do not be afraid to approach companies or people on LinkedIn asking for information, it is always a good way to build your work network.

Develop unique relevant skills – it will give your CV a boost. It could be in Excel pro, learning HTML or Photoshop, or becoming fluent in another language. To learn which skills are more relevant to your dream job, visit dedicated websites that talk about the subject.

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