Elena Dreyer | Middlesex University London
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Elena Dreyer

Elena DreyerTerritory Sales Manager, Oracle

BA International Business Administration, 2013

What made you choose Middlesex University?

I chose Middlesex based on its location. Middlesex is a popular university in Dubai and the location was an important factor when choosing a university. Other factors I considered were gaining a recognised UK degree and finding a reasonable tuition fee.

What attracted you to your course and made you apply?

I had previously studied business and management, so I hoped to extend my knowledge of business with the international business program. I also wanted to gain a UK degree that would facilitate the progress of my career in international business, especially in an environment like Dubai.

What one piece of advice would you give to a prospective student interested in studying at Middlesex?

Middlesex is known in Dubai for having quality programmes available with the relevant modules. It will certainly provide you with a good start in your professional education, however, being a student abroad and having a UK degree alone is not sufficient. It should be an Honours degree and you have to ensure that you work hard and be proactive.

How did your course and time at Middlesex help you get to where you are professionally today?

The course gave me the insight I required to do my job now. I remember a module in particular called International HR. This module provided an understanding of how to deal with and work within a multicultural environment. It helped me to manage and adapt to cultural differences among our team members and align the team towards a common goal.

What made you choose the industry you work in and what are its pros and cons?

I chose the industry because IT sales is a very challenging environment. I like to push myself to excel and the industry allows me to do so. I enjoy the fact that it is a very dynamic industry and our teams are very multicultural which brings a diverse skill set. No two days are ever the same as there are many roles that are required within the industry and you have the potential to earn more than your basic salary. I enjoy communicating with new people and creating new connections and presenting my ideas.

As exciting and diverse as the industry is, it also has its low points such as the immense pressure of reaching sales targets and the demand from managers to deliver immediate results. There are no excuses for not achieving targets so you have to be constantly driven and motivated.

What have been the most effective ways of enhancing your professional profile?

I have done this by demonstrating my personal development and growth. I started out as a consultant at Oracle and worked hard to ensure that I progress. Eventually, I became a Territory Sales Manager.

What are the top tips you would give to current students and recent graduates who are looking for a similar career to yourself?

IT sales and other sales roles require drive and resilience, so you should only go into it if you have a passion for sales or you are sales driven. If you are someone who can perform under constant and high pressure to meet and exceed targets, cope with failure and setbacks then you can most definitely excel in this industry.

What has been your proudest achievement to date?

It would definitely have to be when I introduced cloud solutions into one of our most difficult regions to break into, from scratch, with very limited resources. As this technology was new to the region, I had to do everything from raising customer awareness about the product and educating customers on cloud solutions, to developing campaigns for target industries and generating sales.

I set the standard for cloud apps in the region, by increasing revenue despite it being such a challenge and I am very proud of this achievement. It goes to show that anything you put your mind to, you can achieve!

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