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Ivana Atmojo

Ivana AtmojoEditor in Chief, OK! Magazine Indonesia

MBA, 2007


What aspects of your course did you enjoy most?

The warm, safe learning environment and the continuous challenges given to us. It felt like one could only keep growing for the better.

What is your fondest memory of life at Middlesex?

My fondest memory is getting to know some of the professors who really inspired me.

What one piece of advice would you give to a prospective student interested in studying at Middlesex?

Keep your eyes and heart open, be willing to learn and also re-learn and unlearn some of the things you've taken for granted. Every professor is there to help you be the best version of yourself. Each and every one of them offers inspiration. Be ready to discover and cultivate the potential you don't know you have.

How did your course and time at Middlesex help you to get where you are professionally today?

It helped me become someone who is highly adaptable to different work environments and challenges. I am a socially intelligent person who works well even under pressure.

What made you choose the industry you work in and what are its pros and cons?

The media industry offers many opportunities as you get to meet so many people from different industries. As a result you can continuously improve or redesign your path. If you are thinking shorter-term, the media industry is often a great stepping stone but if you fall in love with the industry and develop a real passion for it, it's an industry you will want to remain in for a very long time. The main con is that it is not the highest paying industry to work in.

How did you get your foot on the career ladder post university?

I found a 'niche industry' (image consulting) that I'm very passionate about. I built my credentials in this area by getting involved in international projects and also ensuring I had undertaken all the necessary training and obtained an internationally recognised qualification before returning to my home country. I then started small by opening my own business and grew my client base from personal to corporate accounts. I put myself out there and allow myself to be 'discovered'.

What has been your defining career break or highlight to date?

My ongoing career highlight is being the key person responsible for reinventing the image of many big corporate clients across an array of sectors including banking, lifestyle and broadcasting.

What does the future hold for you?

Expanding my work stream so it includes even bigger image consulting projects; setting up a new business in a completely new field (I can't say anything yet at the moment as this is top secret!); and just keeping myself open to new opportunities. Nobody can see what's over the horizon but the important thing is to keep moving forward.

What are the top three career tips you would give to current students and recent graduates?

Never feel that you're too young for anything. Time flies, and before you know it, you're no longer the youngest talent around. Do as much as you can and as fast as you can.

Be fearless but always listen to your gut instinct. Everyone has it, you just have to respect and be in tune with it. If something doesn't feel right, know when to walk away.

Take good care of yourself. No matter how crazy busy you get, always make time for a good workout, proper nourishment, and decent sleep. Your brain and well-being are your most important assets.

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