Dr Zuleika Beaven joined Middlesex University Music Department in 2014, bringing more than two decades of experience in the creative industries. Previously, she was a senior lecturer in Arts Management at the Arts University Bournemouth, taught on the MA in Cultural Management at the University of Winchester and was a researcher in the Cultural Management Applied Research Group at the University of Greenwich. Her arts management experience ranges across a variety of artforms and both larger organisations such as the music venue Blackheath Halls and many years as a freelancer. This included events and projects with the Museum of London, Barbican, Common Ground and BBC Radio 4.
Drawing on her research focus of work in the music business, Zuleika's PhD was a longitudinal study of musician start-ups. She also has an interest in the effects of technology on the industry and is carrying out a Research Council-funded case study of a Kickstarter-supported album recording and release.
PhD on musician entrepreneurship. This was a real-time study with music graduates as they set up music-related ventures including bands and ensembles. The study design allowed a detailed examination of the complexity of the start-up process for musician-entrepreneurs and an observation of the increasingly synergetic relationship between creative and entrepreneurial identities.
PGCHE and PCES Higher Education-specific teaching qualifications. Zuleika is also a Fellow of the Higher Education Academy and trained as an adult dyslexia tutor at Southampton University.
MA by Research in Creative Industries Management. Awarded for an extended study of work-orientation in the music business.
BA (Hons) in Arts Management. Received from the University of Greenwich, where Zuleika studied as a mature student.
Learning & Teaching Interests
Teaching on the BA Music Business and Arts Management and MA Arts Management.
Music Business and Work in Music and the Arts
Live Music, Touring and Venue Management
Event Conceptualisation, Planning and Management
Research Outputs & Interests
Selected Refereed Journal Articles
Beaven, Z. and Jerrard. R.N. (2012) 'Restorying the Musician as Entrepreneur' in Tamara Journal of Critical Organization Inquiry, Vol. 10, No. 2
Beaven, Z. and Laws, C. (2007) 'Service quality in arts events: operations management strategies for effective delivery' in Event Management: an International Journal, Vol. 10, No. 4, New York: Cognizant
Beaven, Z and Wright, R. (2006). 'Experience! Experience! Experience! Employer Attitudes to Arts and Event Management Graduate Employability' in the International Journal of Event Management Research, Vol. 2, No. 1
Beaven, Z (2004) 'Employment & Work Orientation in the Cultural Sector' in Employment Relations Review, Volume 2, No.3, IERA
Selected Conference Papers (Refereed)
Beaven, Z. (2012) 'Complex Entrepreneurial Journeys: "Pragmatic" and "Tactical" Nascent Musician-Entrepreneurs' paper presented at the Institute for Small Business and Entrepreneurship Conference, 7-8th November 2012, Dublin, Ireland
Beaven, Z. (2009) 'This is how it's gonna be! Intender musician-entrepreneurs develop entrepreneurial identity' paper presented at British Academy of Management Conference, 15th – 17th September 2009, Brighton, UK
St. George, S. and Beaven, Z. (2007) 'Embedding Entrepreneurship in the Curriculum: Beyond Simulation'. Paper presented to the EFDM 37th Annual Enterprise, Innovation and Small Business Conference, 13th – 14th September 2007, University of Ljubljana, Slovenia
Beaven, Z. and St. George, S. (2007) 'Enhancing Learning & Teaching in Higher Education Through Risk: embedding entrepreneurship in the curriculum' paper presented at the SEDA 2007 Spring Conference: Exploring Enhancement in Higher and Further Education, 10-11th May 2007, Glasgow
Beaven, Z. and Laws, C. (2006) 'World in My Eyes: an evaluation of Netnography as a methodology for audience studies' paper presented at the Leisure Studies Association 2006 Conference, 11-13th July 2006, Bristol
Beaven, Z. and Laws, C. (2005) 'Practice/Policy Dichotomies in the Successful Delivery of Arts Events: an operations management perspective' paper presented at the Leisure Studies Association 2005 Conference, 6-8th July 2005, Edinburgh
Beaven, Z and Wright, R (2005) 'Training Tomorrow's Arts and Event Managers: an exploration of employer attitudes to arts and event management degree programme content' paper presented at the Leisure Studies Association 2005 Conference: Beyond Economic Impacts, 6-8th July 2005, Edinburgh
Beaven Z. and Laws, C. (2005) 'Delivering Quality in Arts Events: an operations management perspective' paper presented at the 14th International Festival and Events Association Europe Conference, 3-5th March 2005, Amsterdam
Beaven, Z (2003) 'Work and Employment in the Cultural Sector', paper presented at the 11th International Employment Relations Association Conference, 8-11th July 2003, London
Selected Book Chapters
Beaven, Z., St. George, S. and Wright, R (2009) 'Employability in the Cultural Events Sector: The Role of Specialist Degree Programmes' in People and Work in Events and Conventions: A Research Perspective, Wallingford: Cabi Publishing
Beaven, Z and Laws, C. (2008) ' "Never Let Me Down Again": An exploration of loyal customer responses to an integrated ticket/music purchase offer for the Depeche Mode 2005-06 World Tour' in Robertson, M. & Frew, E. Events and Festivals: Current Trends and Issues, Abingdon: Routledge
Laws, C. and Beaven, Z. (2006) 'Practice/policy dichotomies in the successful delivery of arts events: an operations management perspective'. In Fleming, S. and Jordan, F. Events and Festivals: Education, Impacts and Experiences, Brighton: LSA
Beaven, Z. and Laws, C (2003) 'Principles and Practice of Ticketing and Reservations Management' in Yeoman, I et al (eds) Festival and Events Management: An International Cultural and Arts Perspective, Oxford: Elsevier Butterworth-Heinemann
Funded Research & Knowledge Exchange Projects
Research Councils UK New Economic Models in the Digital Economy (NEMODE) case study on a Kickstarter-supported album release, exploring critical issues for musicians of crowdfunding independent releases
TQEH (2007) Project to embed creative entrepreneurship teaching in arts curricula