Clive is now Professor of Leadership and Organisation Behaviour at Middlesex University Business School in London, where he was previously an Associate Professor in Marketing. Prior to academia Clive ran market research companies, working in Australia, Taiwan, Hong Kong, South Korea and England. He eventually co-founded a multi-national market research company with ten offices throughout the Far East. He is currently researching the impact of Corporate Psychopaths on business, marketing, employees, corporate ethics and the global financial crisis. Clive regularly presents at marketing and management conferences around the world and publishes papers on ethics, marketing morals, research techniques and psychopathic management in journals including The Marketing Review, the International Journal of Market Research and the Journal of Business Ethics.
Clive is involved in several research groups at Middlesex University. He mentors junior researchers and teaches leadership by invitation across several disciplines. At Middlesex University he has taught PhD students on managing their doctorates and given guest lectures to MBA and MA students Clive continues to research the influence of Corporate Psychopaths as toxic leaders in business and society.
Previous posts in marketing involved teaching quantitative and qualitative research methods and research techniques as well as topics such as Corporate Reputation, Marketing Ethics, Social Marketing, Marketing Careers, Consumer Experience, Service Dominant Logic, Multi-Channel Retailing, Marketing Innovation and Business Services.
Previous managerial positions within universities involved improving the efficiency and reducing the costs of administrative and academic services at universities through the application of process re-engineering tools such as those in the Lean Six Sigma methodology. Projects included designing and implementing policies to streamline administrative processes in order to increase resource availability at the university. These included projects aimed at giving time back to academics and at streamlining the effectiveness of new academics joining the university. Other projects were aimed at decreasing student drop outs and withdrawal rates and so retain considerable amounts of funding, and to increase the timely rate of completions of higher degree by research students.
Academic and Professional Qualifications.
As a commercial marketing researcher Clive completed over 850 individual marketing and research projects for clients including Avon, Australian Embassy Korea, Australian Tourist Commission, AT&T, American Express, Anheuser Busch, BAT, Bausch and Lomb, Brown and Williamson, BellSouth, British Chamber of Commerce, Bulmer's Cider, Caltex/Honam Oil, Coca Cola, Castrol Oil, Cathay Pacific, CitiBank, De Beers, Del Monte, Diners Club, e-Defined.com, Estee Lauder, Eveready, Ferero, Ford Motors, Foremost Diary, General Foods, General Motors, Gillette, Guinness, Hakuhode, Hawley and Hazel, Hennessy, Hong Kong MTR, HSBC, Hutchinson Telephone, International Distillers, Inchcape Motors, Intel, IBM, Jardines, Johnson and Johnson, JWT, Kellogg's, KFC, Kodak, Lego, L'Oreal, Lufthansa, McDonalds, Mobil, Nabisco, Nestle, Nedlloyd Lines, Ogilvy and Mather, Parker Pens, Paypoint, Philips, Pillsbury, Prudential, Pfizer, Roche, RJ Reynolds, Seagram, San Miguel, SGS, Smithkline Beecham, Shell, Tetra Pak, Tait and Co., United Distillers, Unilever, Visa International, World Gold Council, Yue Long Motors/Nissan and others.
These projects encompass a broad experience of both qualitative and quantitative market and social research including work on advertising development, advertising pre-testing, brand tracking, business to business research, car clinics, consumer research, distribution studies, demand forecasting, exploratory research, focus group discussions (650+), guest satisfaction studies, retirement housing research, hotel research, motivational research, new product development, opinion research, product testing, readership studies, sales-force motivation studies, staff satisfaction research, travel and tourism research, toy research, total offer tests and usage and attitude studies.
Published Papers: Academic Journals
Research, Government and Sponsorship Funds Gained:
Prizes, Scholarships and Best Paper Awards
Best paper in conference award: Improving Corporate Performance Conference, British Academy of Management, Westminster Palace, 26th November 2013. "Corporate Performance and Corporate Psychopaths"
Award for 'Best Presentation' at the National Business Student Research Conference, Perth, WA, November 2005 for the paper: "The Implications for Corporate Social Responsibility of Corporate Psychopaths".
Awarded an 'Endeavour International Postgraduate Research Scholarship' for my doctoral studies at Curtin University: in 2005, Perth, Western Australia.
Runner-Up: Research Effectiveness Award: Market Research Society Conference 1996, for my paper: "Researching a new distribution method for FMCG brands in South Korea".
Editorial Responsibilities and Paper Reviewing
As well as delivering presentations on why and how to get published in academia I have acted as an editor and a reviewer for academic conferences and papers as below.
Clive is a regular reviewer of academic papers and has reviewed articles for:-