Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Learning & Teaching Interests
MKT4009/ 4029 Dissertation/ Professional Practice Project
MKT4012 Advertising and Digital Marketing
Marketing theory and practice
Research Outputs & Interests
Consumer behaviour, lifestyles and consumption
Services marketing, e.g. service quality, customer satisfaction