Dr. Shing-Wan Chang joined Middlesex University in 2013. She has a MBA in Finance from National Taiwan University, a Postgraduate Diploma in Social Science Research Methods from Cardiff University, and a PhD in Marketing from Cardiff University.
Learning & Teaching Interests
MKT4009/ 4029 Dissertation/ Professional Practice Project
MKT4012 Advertising and Digital Marketing
Marketing theory and practice
Research Outputs & Interests
Consumer behaviour, lifestyles and consumption
Services marketing, e.g. service quality, customer satisfaction
Chang, Shing-Wan and Crone, Thomas (2017) Unpacking how digital endorsement of sports celebrities affects fan behavior. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.
Chang, Shing-Wan and Hostetler, Emily (2017) Exploring antecedents and consequences of service co-creation within subscription based music platforms: an integrated approach. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.
Chang, Shing-Wan and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3). pp. 253-270. ISSN 0959-0552