Dr Barbora Cherifi is a Lecturer in Tourism at Middlesex University London. Barbora holds an MA in Tourism Management and PhD from the Centre of Tourism Research at University of Westminster in London and a first degree from Institute of Hospitality Management in Prague. Her research interests are place image and destination image.
PhD in Tourism, University of Westminster, London
PgCert. Special Study in Supporting Learning, University of Westminster, London
MA in Tourism Management, University of Westminster, London
Bc. in Hospitality Management, Institute of Hospitality Management in Prague 8
Extensive tourism and hospitality industry experience gained in the UK, the Czech Republic, Turkey and Greece
Previously taught tourism modules at University of Westminster, Metropolitan University, University of Sunderland London Campus
Learning & Teaching Interests
Barbora is currently involved in teaching on a number of tourism modules on both undergraduate and postgraduate levels. On undergraduate level, these are The Tourist, Hospitality and Tourism Marketing, Tourism and Society, Researching People and Places. On a postgraduate level, Barbora leads Destination Management module and contributes to Contemporary Issues in Tourism and Hospitality Industry module. Barbora also supervises Dissertations.
Research Outputs & Interests
Peer Reviewed Journal Articles:
Cherifi, B., Smith, A., Maitland, R., Stevenson N. (2014): Destination images of non-visitors, Annals of Tourism Research, 49, 190–202.
Presentation at Conferences:
Cherifi, B. and Stylidis, D. (2015): Place image vs. destination image: Towards an understanding of their attributes and characteristics, 5th International Colloquium on Place Brand Management (ICPBM), Valle D'Aosta, the 2nd September 2015
Cherifi, B. (2015): Imagining smells of a destination; olfactory images of non-visitors as a basis for sustainable destination marketing, International Conference on Tourism (ICOT), the 24th June 2015, Middlesex University.
Cherifi, B. (2011b): Destination images held by non-visitors and the influence of their permanent place of residence on those images, Advancing the Social Science of Tourism, University of Surrey, the 29 June 2011
Cherifi, B. (2011b): Destination images held by non-visitors and the influence of their permanent place of residence on those images, Advancing the Social Science of Tourism, University of Surrey, 29 June 2011
Cherifi, B. (2011a): Capturing destination images of non-visitors: Czech images of London, Athens Tourism Symposium, 2-3 February 2011
Cherifi, B. (2010): The influence of place of residence of potential tourists on destination images and their formation: A case study of Czech images of destination London, ATLAS Doctoral Colloquium, 2 November 2010
Cherifi, B. (2009): Destination images of potential tourists: Sampling Framework, PhD Conference, University of Nottingham, 2 July 2009.