Athina Dilmperi is a Lecturer in Marketing at The Business School, Middlesex University, London, UK. She joined Middlesex University in January 2015 after finishing her PhD in Marketing at Cranfield School of Management (UK). Athina also holds an MSc in Arts Management from City University (UK )and Bachelor's Degree in Economics from Aristotle University (Greece). Parallel with her academic studies, she worked in music retailing in Greece and in music publishing in the UK.
Athina is currently teaching Marketing Theory and Practice in undergraduate students. In the past she has taught Strategic Marketing in both undergraduate and postgraduate level.
She has supervised undergraduate and postgraduate dissertation students. Her supervision interests include topics related to consumer behaviour and more specifically to illegal consumption, music and art consumption, destination choice, attitudes and intentions, and consumer behaviour models.
Athina's research interests lie in the area of consumer behaviour and more specifically on music consumption from legal or illegal channels.
She is currently involved in a number of research projects including consumer intentions and attitudes regarding music consumption, the role of creating idolatry for a place, the role of cultural assets in place branding and the influence of memories on consumer preferences.
Her research has appeared in the Journal of Retailing and Consumer Services and in various international conferences like the British Academy of Management, the Academy of Marketing, the European Marketing Academy and the American Marketing Association.
Refereed Articles in Academic Journals
"Pirates of the web: The curse of illegal downloading." (with T. King and C. Dennis) Journal of Retailing and Consumer Services, 18 (2) 132-140, 2011.
Refereed Conference Articles
"Consumers' music acquisition from legal and illegal channels: The effects of moderators" (T. King and C. Dennis). AMA SERVSIG International Service Research Conference, Thessaloniki, 13-15 June 2014.
"Destination brand equity: Evaluating cultural urban destinations" (with S. Kladou and J. Kehagias). AMA SERVSIG International Service Research Conference, Thessaloniki, 13-15 June 2014.
"An Insight Into City Branding A Destination Brand Equity Approach" (with S. Kladou and J. Kehagias). 43rd Annual Conference of EMAC, Valencia, 03-06 June 2014.
"Consumers Intention to Purchase Greek Bottled Wine" (with M. Hingley). XXI European Association of Wine Economists Conference, Lyon, 4-7 June 2014.
"An Extended Theory of Planned Behaviour for Music Acquisition from Legal and Illegal Channels: Conceptualisation and Scale Development" (with T. King and C. Dennis). British Academy of Management Annual Conference, Liverpool 10-12 September 2013.
"A Theoretical Model for Testing Music Piracy in a Multi-channel Environment" (with T. King). British Academy of Management Annual Conference, Cardiff 11 – 13 September 2012.
"Consumers' Music Piracy in a Multi-channel Environment" (with T. King). Academy of Marketing Conference, Southampton 02 – 05 July 2012.
"The Determinants of Music Consumption: Physical vs. Digital" (with T. King). 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul 02 – 04 July 2010.
Dilmperi, Athina and King, Tamira and Dennis, Charles (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services, 18 (2). pp. 132-140. ISSN 09696989
Athina is a member of the British Academy of Management and of the Academy of Marketing. She is also an ad-hoc referee for international publications such as the European Journal of Marketing, the Journal of Service Theory and Practice and Journal of Marketing Communications.
British Academy of Management
Academy of Marketing