Dr Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex in August 2015, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and lecturer at Azad University and Al-Zahra University, Tehran, IRAN. In addition, Pantea has several years of experience of working in marketing, design, advertising and market research firms and has conducted research projects in UK, Dubai and Iran.
Pantea is currently teaching Social Media and e-Marketing to postgraduate students and international Marketing to undergraduate students. In the past she has taught Public Relations, Corporate Marketing Strategy, Marketing Research, Marketing Principles, Foundation of Marketing, Marketing Planning, Business Management, Enterprise and Business Development, Managing Small Medium Enterprise, and Corporate Advertising and Media. She received Special Recognition Award.
Pantea's major research interest is in Marketing, Branding, Communications, Visual Identity/Design, and Social Media and e-Marketing from a Multi-Disciplinary approach. She supervises PhD students in field of Marketing, Branding, Design, and Corporate Identity.
She has published in the Journal of Business research, European Journal of Marketing, and Qualitative Market Research. Pantea is Ad-HOC reviewer in various Journals such as Journal of Business research, European Journal of Marketing, Qualitative Market Research, and Industrial Marketing Research. She is the first translator of Photoshop III Book to Farsi in 1997 and published Persian Hairpins Book in 2001 in Persian language.
Faghih, Faghih Nezameddin and DastourianBanafsheh, Banafsheh and Sajadi, Sajadi Seyyed Mojtaba and Henten, HentenAndres and Foroudi, Pantea (2018) A framework for business model with strategic innovation in ICT firms: the importance of information. The Bottom Line . (Accepted/In press)
Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. (2017) Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research . ISSN 0148-2963 (Accepted/In press)
Melewar, T. C. and Foroudi, Pantea and Dinnie, Keith and Nguyen, Bang (2017) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications . ISSN 1352-7266 (Published online first)
Foroudi, Pantea and Gupta, Suraksha and Sivarajah, Uthayasankar and Broderick, Amanda (2018) Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80 . pp. 271-282. ISSN 0747-5632
Foroudi, Pantea and Akarsu, Tuğra Nazlı and Ageeva, Elena and Foroudi, Mohammad M. and Dennis, Charles and Melewar, T. C. (2018) PROMISING THE DREAM: changing destination image of London through the effect of website place. Journal of Business Research, 83 . pp. 97-10. ISSN 0148-2963