Teaching across BA/BSc Product Design, with contribution to MSc Design Engineering and Manufacturing Management.
'The Development of Conceptual Models for Designing for Co-Design in Mass Customisation'
This research is investigating the customer co-design experience, developing models and tools to inform the emergent task of designing for customer co-design. It uses 'design probes' as part of a mixed-method approach to explore the entirety of the customer co-design experience from co-design to receipt of the product and beyond, bringing together empathic research methods and theories from the field of product design.
Keywords: Mass Customisation, User Centred Design, Empathic Design, Design Probes, Co-Design.
Interests in customer experience, customer journey mapping, design research techniques, mass customisation.
Marzano, Lisa and Bardill, Andrew and Fields, Bob and Herd, Kate and Veale, David and Grey, Nick and Moran, Paul (2015) The application of ‘mHealth’ to mental health: opportunities and challenges. The Lancet Psychiatry . (Accepted/In press)
Fields, Bob and Bardill, Andrew and Marzano, Lisa and Herd, Kate (2015) Hard-to-get-at data from difficult-to-access users. In: Interact 2015, 14-18 September 2015, Bamberg, Germany. (Accepted/In press)
Griffiths, Wyn and Bardill, Andrew and Herd, Kate (2012) Participatory Design in a compressed timeframe, through an unConference format. In: Perspectives on Participation @ DIS 2012, Newcastle University.
Herd, Kate (2012) The development of conceptual models and frameworks to inform design for co‐design in mass customisation. PhD thesis, Middlesex University.
Herd, Kate and Bardill, Andrew and Karamanoglu, Mehmet (2009) The co-design experience: conceptual models and design tools for mass customisation. In: Advances in mass customization and personalization. Piller, Frank T. and Tseng, Mitchell M. , eds. World Scientific Publishing, London, UK, pp. 181-207.