Alex graduated in BA Hons Fashion Design & Textiles from Ravensbourne in 2003, progressing as a freelance designer for clients such as Ann-Sofie Back, Griffin Studio, Topshop and Tesco. Between 2008 - 2013 he directed the menswear of independent retailer Diverse, building a portfolio of contemporary brands that included Our Legacy, A.P.C., Paul Smith, Missoni, YMC and Margaret Howell. This led to an ongoing relationship with the designer Mirja Rosendahl where he consulted on research, business development, e-commerce and product design.
As an illustrator Alex has worked on projects for, amongst others, Harvey Nichols, Tanqueray, SlashStroke and Nylon Magazine. His work is featured in 'Fashion Drawing : Illustration Techniques for Fashion Designers 2' (Laurence King, 2016).