I am Professor of GeoBusiness at Middlesex University Business School, where I research and teach personal branding, electronic marketing and geodemographics. I am Director of the Business School's professional practice programmes (including the DBA, DProf, DProf by Public Works, and MProf), and I am heavily involved in a major FP7 R&D project (CRISIS), involving 11 European partners, which is developing interactive training simulations for emergency managers based on 3D videogame technology.
The early part of my career was spent in a geography department, where I first developed an interest in the application of ICT to spatial and educational applications. This led, via diversions into computer graphics, remote sensing and data visualization, to my current interest in the application of videogame technology to geographical information management and analysis, business data visualization, teaching and learning, and the development of interactive training simulations. (These have profited enormously from a fruitful partnership with my son, who is a videogame programmer at Valve Software, a large computer game company based in the USA.)
I have been involved in numerous government-funded research projects, both nationally and internationally. These have led to the publication of books on the application of ICT in teaching and learning, the development of technological support for students with visual disabilities, and the transfer of learning. I have also undertaken numerous paid consultancies in both the public and private sectors. Recent publications include papers and book chapters on the problems of 3D data visualization, the transfer of curricula between subject domains, the convergence of videogame and GIS technology, fidelity in virtual training environments, and the transfer of videogame interfaces to virtual geographical environments. I am also currently completing research into personal branding in a corporate context, time use among students, and ad truthfulness.