Prior to joining in Middlesex University London, Rui Su studied and worked at Sheffield Hallam, where her PhD research has focused on conceptualizing cultural tourism in city destinations. As an associate lecturer, she was mainly teaching modules from hospitality, tourism, and events areas, as well as supervising UG and PG projects and dissertations. Apart from working in the university, she has involved in several research projects, such as Church Action on Poverty, Poverty Reduction and Inter-sectoral linkages in Lao PDR, and Storytelling Festival. Rui loves photography and has travelling for 17 countries over 110 cities.
PhD Cultural tourism, Sheffield Hallam University, 2014
PGCLTHE Postgraduate Certificate of Learning and Teaching in HE, Sheffield Hallam University, 2013
MRes Master of Research, Sheffield Hallam University, 2010
MSc International Hospitality and Tourism Management, Sheffield Hallam University, 2009
BA Teaching Chinese as a Foreign Language, Nanjing Audit University, 2008
FHEA Fellow of the Higher Education Academy, 2014-present
Chinese, English, Japanese, Korean
Taught & supervised modules:
Business Tourism; Research Methods; Dissertation; Project Management; Research and Consultancy Project; Revenue Management; Sector Industry Analysis; Visitor Attraction Management.
Analysis for Decision Making; Business Economics; Business Management for Engineers; Global Business Strategy; Marketing.
cultural and heritage tourism, city tourism, cultural governance, cultural interpretation and representation, urban studies, Chinese tourism
Su, R. (2017). Carrying capacity and tourist interaction: a case study of four European museums. Tourism Planning and Design. 23, 64-72.
Su, R. & Huifen (Helen), C. (2017). Dialectical thinking of social media and city tourism marketing. International Journal of Business Studies Review. 2(1), 1-11. ISSN 2521-0068.
Su, R. (2013). Dancing cultures. Annals of Tourism Research. 42: 451-453. (doi: 10.1016/j.annals.2013.05.008)
Su, R. (2013). Intangible heritage and the museum: new perspectives on cultural preservation. Journal of Tourism and Cultural Change. 11(1-2), 129-131, (doi:10.1080/14766825.2012.753741)
Su, R. (2013).Safeguarding intangible cultural heritage. Journal of Heritage Tourism. 8 (4), 362-363, (doi:10.1080/1743873X.2012.746026)
Su, R. (2012).Enhancing international student engagement: interpreting business messages in visual approaches. Student Engagement and Experience Journal. 1(3), (doi:10.7190/seej.v1i3.55)
Su, R. (2012). Understanding interdependencies and tensions around cultural tourism in city destinations: the case of Nanjing, China. In: 6th World Conference for Graduate Research in Tourism, Hospitality and Leisure. Fethiye, 24-29th April 2012.Turkey, pp.1260-1276. ISBN: 978-605-5437-83-1.
Su, R. (2011). The production and consumption of cultural tourism. In: 1st Sheffield Joint Doctoral Conference. Sheffield, 19-20th April, 2011. The University of Sheffield Management School Research Office, pp.75-96. ISBN: 978-0-9570023-0-2.
Presentation at conferences:
Su, R. (2017). Meaning-making and urban heritage tourism. In: 7th International Conference on Tourism ICOT 2017. Chiang Mai, Thailand, 28 June-1 July, 2017.
Su, R. (2015). Sustaining culture: Dialectic relationships with urban tourism. In: Placing culture in urban China. London, 2nd July, 2015.
Su, R. & Bramwell, B. (2015). Cultural governance and urban tourism in China: A cultural political economy approach. In: ICOT2015, From tourism policy into practice: Issues and challenges in engaging policy makers and end users. London, 24-26th June, 2015.
Su, R. (2015). China urban transport and city tourism. In: Anthropology on the move. London, 15th June, 2015.
Su, R. & Bramwell, B. (2014). Production and consumption of Chinese urban cultural tourism. In: Cultural and heritage tourism: Concepts, realities, perspectives. Lisbon, 30-31st November, 2014.
Su, R., Bramwell, B. & Whalley, P. (2014).Understanding urban cultural tourism through a new conceptual model and its application in China. In: Global Tourism and Hospitality Conference and Asia Tourism Forum. Hong Kong, 18-20th May, 2014.
Su, R. (2014). Interpretation of the visitor experience, the case of Nanjing Massacre Memorial Hall in China. In: 3rd ATLAS Expert Meeting: The Attendee Experience: The Quest for Engagement. Sheffield, 9-10th May, 2014.
Su, R. (2012). Enhancing international students' engagement: visual approaches in interpreting business messages. In: Annual Learning & Teaching Conference. Sheffield, 11th July, 2012.
Su, R. (2012). Qualitative methods in understanding cultural tourism messages. In: 8th Annual Doctoral Colloquium in Newcastle University Business School. Newcastle, 10 -11th July, 2012.
Su, R. (2012). Getting visual: enhancing understanding and engagement. In: Internationalisation in Context Conference. Sheffield, 28th June, 2012.
Su, R. (2012). Linkage between tourism and cultural production. In: 8th International Conference on Sustainable Tourism and Cultural Heritage. Nanjing, 23-26th May, 2012.
Su, R. (2011). The assembly, representation and consumption of cultural tourism. In: The Tourism PhD Colloquium in Universitat de Girona. Girona, 3rd June, 2011.
Su, Rui and Cai, Huifen (Helen) (2017) From cultural governance to cultural tourism – Towards an interpretation approach. Tourism Culture & Communication . ISSN 1098-304X (Accepted/In press)
Su, Rui and Bramwell, Bill and Whalley, Peter A. (2018) Cultural political economy and urban heritage tourism. Annals of Tourism Research, 68 . pp. 30-40. ISSN 0160-7383
Su, Rui (2017) Carrying capacity and tourist interaction: a case study of four European museums. Tourism Planning and Design (23). pp. 64-72.
Su, Rui and Cai, Huifen (Helen) (2017) Dialectic thinking of social media and city tourism marketing. International Journal of Business Studies Review, 2 (1). pp. 1-11. ISSN 2521-0068
Su, Rui (2017) Meaning-making and urban heritage tourism. In: 7th International Conference on Tourism ICOT 2017, 28 Jun - 01 Jul 2017, Chiang Mai, Thailand.
Research Assistant, project ''Assessment of poverty reduction and inter-sectoral linkages in Lao PDR'' for UNCTAD, 2013
Festival Evaluator, project ''Evaluation of the Settle Storytelling Festival'' for Heritage Lottery Funding Bid, 2012
Researcher, project ''Paying over the odds'' for Church Action on Poverty, 2009
Reviewer: Student Engagement and Experience Journal
Associate Editor: International Journal of Business Studies Review.