Giannina Warren is a Lecturer in Advertising and Promotional Culture at Middlesex University, London UK. She holds several Post Graduate Certificates in promotional fields and an MA in International Communications with a specialism in place branding and public diplomacy. Prior to embarking on her PhD studies, her career spanned 17 years as a specialist in visual identity, branding, advertising and public relations in high impact sectors such as finance, energy, legal, tourism and economic development.
She spent six years at Toronto City Hall, working on city branding strategies, international promotional campaigns for public cultural events, resident-engagement programmes and tourism initiatives before coming to the UK to continue her studies and pursue her dream career of teaching and inspiring the next generation of promotional intermediaries.
She was honoured to be chosen as 'Outstanding Academic of the Year' for the Faculty of Arts and Creative Industries at the 2017 Middlesex University Student-Led Teaching Awards.
BA (Religious & Cultural Studies) - Queen's University, Kingston, Canada
PG Certificate (Advertising Management) - Schulich Business School, York University, Toronto, Canada
PG Certificate (Graphic Design & Desktop Publishing) - George Brown College, Toronto, Canada
MA (International Communications) - Leeds University, Leeds, UK
Learning & Teaching Interests
Research: Place branding, public diplomacy, promotional culture, cultural intermediaries, city building, cultural policy, public sector promotional occupations.
Teaching: MED 1020 (Advertising and PR in Context); MED 2020 (Promotional Practice)
Research Outputs & Interests
Her doctoral research examines the intersection of promotion and policy in the development of ‘Creative Cities’, identifying ways in which private sector discipline in consumer research, marketing, branding and PR can help guide cultural public policy and post-industrial urban planning for competitive places in the 21st century.
She is particularly interested in uncovering the largely ‘invisible’ work performed by influential promotional intermediaries in place branding, and position them at the heart of cultural urban policy and planning endeavours. Her work seeks to highlight the organisational collaborations that occur at various levels of government and among many different stakeholders that anchor a city’s promotional efforts over the long term.
Warren, Giannina and Dinnie, Keith (2017) Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities, 3 (1). pp. 56-68. ISSN 2056-5607
Funded Research & Knowledge Exchange Projects
Thessaloniki Tourism Organisation -- Consultation and facilitation of a Tourism Ambassador Programme
City Nation Place - workshop facilitator (in collaboration with Dr Keith Dinnie)
Place Matters Ltd - Senior Research Consultant (in collaboration with Malcolm Allan)