Hong is Principal Lecturer in International Management and Innovation. He has three years experience as Head of Department, but has recently taken on the role of Director of Operations.
Learning & Teaching Interests
Main pedagogic interests include: using technology in teaching, learning and assessment; experiential learning; and continuous assessment techniques.
Key areas of undergraduate and postgraduate teaching:
Research Outputs & Interests
Current area of research are in
Cross culture management
Gender and work
Woo, H.S. and Saghiri, S. (2011), 'Order assignment considering buyer, third-party logistics provider, and suppliers', International Journal of Production Economics, Vol 130, Iss 2, pp 144-152
Woo, H.S. (2008), 'Functional matrix structure for project management in China: the case of a state-owned project-driven enterprise', International Journal of Process Management and Benchmarking, Vol. 2, No. 4, pp-291-302
Woo, H.S. (2007), 'Critical Success Factors for Implementing ERP: The Case of a Chinese Electronics Manufacturer', Journal of Manufacturing Technology Management, Vol. 18 No. 4, pp 431-442
Woo, H.S. (1999), 'Negotiating in China: Some Issues for Western Women'; Women in Management Review, Vol 14 No. 4, pp 115-120
Woo, H.S. and Prud'homme, C. (1999), 'Cultural Characteristic Prevalent in the Chinese Negotiation Process', European Business Review, Vol 99 No. 5, pp 313-322
Ghobadian, A and Woo, H S (1996), 'A Comparison Between Four Main National Quality Awards', International Journal for Quality and Reliability, Vol. 13 No. 2 pp 10-44
Ghobadian, A., Woo, H.S., Liu, J., Gallear, D., and Viney, H. (2001) 'Benchmarking - Concept and Practice with Particular Reference to the Finance Function' CIMA; London; 250 pages
Ghobadian, A., Gallear, D., Woo, H.S., and Liu, J. (1998), 'Total Quality Management'; CIMA; London; 218 pages
Refereed and published conference proceedings
Woo, H.S. (2009), 'Implementing ERP in China: Lessons from family-owned Chinese enterprises', in Management of Engineering & Technology Conference 2009, ISBN: 978-1-890843-20-5
Woo, H.S. (2009), 'Innovation in a Chinese Food Manufacturer: A Case Study', in Production and Operations Management Society 2009, Orlando.
Liu, J., Ghobadian, A. and Woo, H.S. (1997), 'Issues in New Technology Implementation: The Case for Benchmarking', in Proceedings of the Sixth International Conference on Management of Technology', Edited by H. Mueller, J-G Persson & K.R. Lumsden, pages 1432 - 1438, ISBN 91-639-5611-9