Kate Herd
Research Student / Tutor
Department: Product Design and Engineering
Contact
- Telephone: +44 (0)20 8411 6380
- E-mail: k.herd@mdx.ac.uk
Qualifications
BA Hons, MA
Research Interests
Currently completing a PhD entitled:
'The Development of Conceptual Models for Designing for Co-Design in Mass Customisation'
This research is investigating the customer co-design experience, developing models and tools to inform the emergent task of designing for customer co-design. It uses 'design probes' as part of a mixed-method approach to explore the entirety of the customer co-design experience from co-design to receipt of the product and beyond, bringing together empathic research methods and theories from the field of product design.
Keywords: Mass Customisation, User Centred Design, Empathic Design, Design Probes, Co-Design.
Teaching Interests
- PDE1200 - Design and Studio Practice (Module Leader)
- PDE4222 - Engineering Project
Biography
Publications:
Book chapter
- Herd, K., Bardill, A. & Karamanoglu, M. (xxxx). The Co-Design Experience: Conceptual Models and Design Tools for Mass Customisation. In Tseng, M & Piller, F. Advances in Mass Customization and Personalization. Vol 3, Part xx. World Scientific Press (currently in preparation for print)
Journal - Bardill, A., Herd, K. and Karamanoglu, M. (2007). 'Product Envelopes: Designing Positive Interplay between Brand DNA and Customer Co-Designers'. International Journal of Mass Customisation. 2, (1/2), p57-75
- Bardill, A., Karamanoglu, M. and Herd, K. (2005). 'Pleasure-based design approaches to the built environment', Municipal Engineer, 158, (3), p183-193
Conferences
- Herd, K., Bardill, A. & Karamanoglu, M. (2007) 'Designing for Co-Design: Using the Product Envelope Model as a Framework for Reflection'. 2007 World Conference on Mass Customization & Personalization. October 7-10, Boston, USA.
- Bardill, A. and Herd, K. (2006) 'Maintaining Positive Interplay between Brand DNA and Customer Co-designers in Mass Customised Products'. International Conference on Strategic Innovation and Creativity in Brand & Design Management. November 29-30, Seoul, Korea.



