Lynn Vos

Senior Lecturer

Department: Marketing and Enterprise

Lynn Vos

Contact

Qualifications

Bachelor of Business Administration and Commerce, University of Alberta; MA in International Relations, University of British Columbia, Teaching Certification, University of British Columbia

Research Interests

  • Political and Economic Risks for International Business Decision Making
  • International Marketing
  • Strategic Marketing
  • Marketing for Micro Business
  • Marketing Pedagogy

Teaching Interests

  • International Political and Economic Environment
  • Strategic Marketing
  • International Marketing
  • Digital Media/Communications

Biography

 

Publications:

  • Vos, L & Brennan, R. (2010) Marketing Simulation Games: Student and Lecturer Perspectives, Marketing Intelligence and Planning, 28:7 pp. 882-897
  • Vos, L & Brennan, R. (2010) Complementary and Alternative Medicine: Shaping a Research Agenda, Marketing Intelligence and Planning, 28:3 pp 349-364

Conference Papers:

  • Vos, L & Brennan, R (2009) Marketing Simulation Games -Usage Usage and Issues, Academy of Marketing Conference, Leeds Metropolitan University, Leeds, 2009
  • Vos, L. & Brennan, R. (2008) Marketing Simulation Games in Higher Education, Academy of Marketing Conference, University of Aberdeen, 2009
  • Brennan, R& Vos, L. (2004) Complementary Medicines: Shaping A Research Agenda, Academy of Marketing Annual Conference, University of Gloucestershire, July 2004;
  • Moustakas, E, Saher, J.J., Vos, L.& Branco Carvalho, A (2006) Use of Corporate Email Policies for Combating Unsolicited Email Communications: Towards the Development of a Framework, International Conference on I-Warfare and Security, University of Maryland, March 2006.
  • Spence, M& Vos, L. (1999) "Cross Cultural Differences in Marketing Education" Psychoanalysis and Management Annual Conference Lyon, France, June 1999.

Working Papers/Textbook Chapters:

  • Vos, L & Brennan, R (2009) Marketing Simulation Games -Usage and Tutor Perspectives (UK), Middlesex University Working Papers
  • Vos, L. & Brennan, R. (2004) Marketing Complementary Medicines, Middlesex University Working Papers Chapter on The Macro-Environment.
  • Brennan, R., Baines, P., Garneau, G. Vos, L (2007) Contemporary Strategic Marketing (London: Palgrave). Chapter on International Marketing.
  • Brennan, R., Baines, P., Garneau, G. Vos, L (2007) Contemporary Strategic Marketing (London: Palgrave.
  • Case Study "Coca Cola and Corporate Social Repsonsibility" for Brennan, R., Baines, P., Garneau, G. Vos, L (2007) Contemporary Strategic Marketing (London: Palgrave).
  • Chapter on Secondary Research and Information Sources: Baines, P and Chansarkar, B. eds. (2001) Marketing Research (London, John Wiley Ltd).
  • Chapter on Desk Research: Baines, P and Chansarkar, B eds. (1999) Marketing Research, (London, Middlesex University Press).

Textbook Co-Authorship:

  • Marketing: A Global Perspective (1990) Nelson, Canada

Business Development/Links/Collaborations:

  • Training for EntrepreneursMarketing Principles (2 day intenstive) - Bucharest, Romania, 2003
  • Arts Marketing for Theatre Directors, (3 day intenstive)Trent Park Campus Middlesex University Business School, London(1999-2006)
  • Training in Marketing Strategy and Planning for Managers (3 day intensive ) British Council -Helsinki, Finland 2002 - 2003
  • Training Session- Marketing in the Arts (1 day intensive)- Finland Arts Council, London 2002
  • Marketing Skills for Micro Businesses(Complementary Therapists) - iCAM, London, 2006-2008)

Curriculum Development and Administration:

  • Curriculum Leader, Marketing Department 2002-2007
  • Programme Leader, BA Marketing Programmes 2007-2010

Languages spoken

French

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