Dr Ross Brennan

Reader

Department: Marketing and Enterprise

Contact

MA (Cantab)

MSc

DIC

PhD (Manchester)

Chartered Marketer

Fellow of the Higher Education Academy

Fellow of the RSA

Brennan, R, (2006), "Evolutionary Economics and the Markets-as-Networks Approach", Industrial Marketing Management, 35 (7), 829-838,ISSN: 0019-8501.
Brennan, R, Turnbull, T W, (2002), "Sophistry, relevance and technology transfer in management research: an IMP perspective", Journal of Business Research, 55 (7), 595-602, ISSN: 0019-8501.
Brennan, R, Wilson, D T, Turnbull, T W, (2003), "Dyadic adaptation in business-to-business markets", European Journal of Marketing, 37 (11/12), 1636-1665, ISSN: 0309-0566.
Brennan, R, Tunisini, A, Harrison, D and Baraldi, E, (2007),"Strategic Thinking and the IMP Approach: A Comparative Analysis", Industrial Marketing Management, 36 (7), 879-894,ISSN: 00198501.

Armstrong, G, Kotler, P, Harker, M and Brennan, R (2009), Marketing: An Introduction, Harlow: Pearson
Brennan, R, Baines, P and Garneau, P (2008), Contemporary Strategic Marketing, Basingstoke: Palgrave, 2nd edition.
Brennan, R, Canning, L and McDowell, R (2007), Business to Business Marketing, London: Sage.

Brennan, R, and Turnbull, P W (1999), "Managing Inter-firm Adaptation Processes: An Examination of Case Study Evidence from the European Telecommunications Industry", in New Insights into Marketing: Cross-Cultural and Cross-National Perspectives, editors Schuster, C and Harris, P, International Business Press, 9-27, ISBN 0789007525.
Brennan, R (2000), "Management of the Market Research Client/Agency Relationship", in Getting Better at Sensemaking: Advances in Business Marketing and Purchasing, editor Woodside, A, Connecticut: JAI Press, 119-141, ISBN 0762306335.
Brennan, R (2002), "Business to Business Markets and Marketing Research", in Baines, P and Chansarkar, B (eds.), Marketing Research, Chichester: Wiley, 245-257 ISBN 0471497703.

Brennan, R and Baines, P (2006), "Is there a morally right price for anti-retroviral drugs in the developing world?", Business Ethics: A European Review, 15(1), 29-43.
Eagle, L and Brennan, R (2007), "Are Students Customers? TQM and Marketing Perspectives", Quality Assurance in Education, 15(1), 44-60.
Baines, P, Brennan, R, Gill, M and Mortimer, R (2009), "Examing the Academic/Commercial Divide in Marketing Research", European Journal of Marketing, 43(11/12), 1289-1299.
Brennan, R, Eagle, L and Rice, D (2010), "Medicalization and Marketing", Journal of Macromarketing, 30(1), 8-22.

Harker, M, Brennan, R, Ward, J and Fierro, J (2007), "The Teaching and Learning of Relationship Marketing", proceedings of the 36th EMAC conference, Reykjavik: Reykjavik University.
Brennan, R and Baines, P (2007), "Perceptions of Research Relevance Among UK Marketing Academics", proceedings of the Academy of Marketing Annual Conference, London: Kingston University.
Wilson, Jand Brennan, R (2007), "Influence of Relational Factors on International Joint Venture Performance", proceedings of the IMP Group Annual Conference, Manchester: University of Manchester.
Baraldi, E, Brennan, R, Harrison, D and Zolkiewski, J (2007), "A Research Agenda for Interactive Strategy", proceedings of the IMP Group Annual Conference, Manchester: University of Manchester.

Editor: Marketing Intelligence and Planning, 2006-2007

Editorial Advisory Board, Marketing Intelligence and Planning, 2007-

Winner of the award for the most outstanding paper in Marketing Intelligence & Planning 2003

Winner of the Hans Thorelli Award for the best paper in the European Journal of Marketing 2004

Winner of the award for the most outstanding paper in Marketing Intelligence & Planning 2005

Winner of the award for the best paper in the marketing education track, Academy of Marketing conference 2010

Winner of the outstanding reviewer award, Marketing Intelligence & Planning, 2010