Dr Simon Manyiwa

Senior Lecturer in Marketing

Department: Marketing and enterprise

Simon Manyiwa

Contact

Qualifications

PhD; MSc; BCom (Econ); PGDip (CIM); PGHECert; Dip (Agric.); Cert (MRS).

Research Interests

  • Consumer Behaviour: Decision- Making Processes
  • Cultural and Cross Cultural Values
  • Social Marketing: Decision- Making Models
  • Brand Identity
  • Branding: Formation and Continuity of Successful Brands

Research Supervision

  • Theories/Models of Consumer Behaviour
  • Social Marketing
  • Values and Symbolic Consumption - within and Across Cultures
  • Attitudes - Behaviour Links/Relationships
  • Self-Concept Theories and Consumption

Teaching Interests

  • Programme Leader- MA Marketing Communications
  • Module Leader/ Senior Lecturer: PG- Integrated Marketing Communications
  • Module Leader/ Senior Lecturer: PG- Marketing Research
  • Module Leader/Senior Lecturer: PG- Consumer Behaviour
  • Module Leader/ Senior Lecturer: UG- Marketing Research
  • Senior Lecturer: PG- Research Methods

Biography

Other roles:

  • Programme Leader- Dubai Campus- MA Marketing Communications
  • Module Leader- Dubai- PG: - Marketing Research, Consumer Behaviour, Integrated Marketing Communication
  • Module Leader- Cyprus Campus- UG- Marketing Reserarch

Publications:

Refereed Articles:

Manyiwa, S. and Crawford, I. (2002). Determining Linkages between Consumers Choices in a Social Context and the Consumer's Values: A Means-End Approach.Journal of Consumer Behaviour, An International Review. Henry Stewart Publications.

Manyiwa, S. and Brennan, R. (in print, 2012). Fear Appeals in Anti-Smoking Advertising: How Important is Self-Efficacy? Journal of Marketing Management

Manyiwa, S. (forthcoming). Generation Cohorts: Am Empirical Test of Differences Based on Materialistic Values. Journal of Marketing Management

Conferences:

  • Manyiwa, S. (2010). Impact of Persuasive Selling of Credit On Compulsive Consumers in a Consumer Culture. Consumer Culture Conference. Olomouc, Czech Republic.
  • Mayiwa, S. and Otahalova, M (2009), The Effectiveness of Fear Appeals in the British Anti-Smoking Campaign. Academy of Marketing Conference, Leeds.
  • Manyiwa, S. (2006), An Investigation of the Links between Persuasive Adverts: Compulsive and Addictive Buying Behaviour, and The Personal Debt Burden inthe UK- Ljubljana, Slovenia CMC Conference Paper.
  • Manyiwa, S. (2005), Attitudes towards Fear Appeals in Anti-Smoking Adverts: A Comparative Study of Smokers across Gender and Age Groups- Cyprus Conference Paper.

Official Reports:

  • Manyiwa, S. (2006), Threshold Concepts in Teaching and Learning Undergraduate Marketing Research. Middlesex University, London. Discussion Paper Number 40, November 2006.
  • Manyiwa, S. (2004), Controversies in Values Research: Methodogical Implications. Middlesex University, London. Internal Publications Number 27, December 2004.
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