Dr Stephan Dahl
Principal Lecturer
Department: Marketing and Enterprise
Contact
- Telephone: +44 (0)20 8411 6840
- E-mail: S.Dahl@mdx.ac.uk
Qualifications
BSc (Hons), MA, PhD
Research Interests
- Cross-Cultural Psychology
- Social Marketing
Teaching Interests
- Social Marketing
- Marketing Communications
Biography
Recent Publications:
Referred Articles:
- Dahl, S. L, Eagle,L.C., and Baez, C.(2009): Analyzing Advergames. Young Consumers; Insight and Ideas for Responsible for Marketers, Vol.10 (1).
- Brennan, R. Czarnecka, B. Dahl, S. Eagle, L.C.,and Mourouti, O. (2008): Regulation of Nutrition and Health Claims in Advertising, Journal of Advertising Research, Vol.48 (1).
- Dahl, S. (2007): Turn: Student reaction towards electronic submission and plagiarism detection, Active Learning in Higher Education 8 (2).
- Dahl, S. (2006): Peer support over the Internet: How HIV positive people use Internet support groups, Journal of Medical Marketing, 6 (4).
- Dahl, S (2005): That just isn't for me! (Foreign- and Home-style Food advertising in Culturally Close Countries), Marketingove Komunikace a Media (Marketing Communication and Media, Czech Republic), 3/2005.
Conferences:
- Brennan, R. Dahl, S, Eagle, L.C.,and Mourouti, O. (2007). Permissible Puffery, Prevarication or Piffle: Claims in Cosmetics and Medication Advertising. Corporate and Marketing Communications Conference (CMC), London.
- Dahl, S.and Eagle, L.C. (2006) Analyzing Advergames for Children: Active Diversions or Actually Deception? Corporate and Marketing Communications Conference (CMC), Slovenia.
- Dahl, S (2004): Television advertising in culturally close countries, 11th Conference of the NIC, Kristiansand: Agder University College, Norway.
Languages spoken
German, French, Spanish, Dutch
