Dr Zhongqi Jin
PhD, PGCert (HE), MEng
- New Product Development
- Innovation Management
- Brand Origin
- Internationalisation of Firms from Emerging Markets
- Product Policy
- Marketing Research
- Strategic Marketing Management
- Jin, Z., Li, Z. (2007) "Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guangdong Province of China", International Journal of Innovation Management (in Press).
- Jin, Z, Chansarkar, B., Kondap, N. (2006) "Brand Origin in an Emerging Market: Perceptions of Indian Consumers", The Asia Pacific Journal of Marketing and Logistics, 18(4), 283-302.
- Jin, Z., Hewitt-Dundas, N., Thompson, N. (2004) Innovativeness and performance: evidence from manufacturing sectors, Journal of Strategic Marketing, 12(4), 255-266.
- Jin, Z. (2001) "The nature of NPD and role flexibility of R and D/Marketing in a fast growing high-tech setting", Ramp;D Management, Vol.31, No.3, pp275-285.
Honours and Prizes:
Best paper prize 2009.9.14; The Best Paper for Teaching and Learning and Education - Award Body: British Academy of Management and Learning and Teaching Support Network.
- Academy of Management
- Academy of Marketing