Dr Xuan Lorna Wang

Senior Lecturer in Tourism Management

Department: Health and Social Sciences

Contact

Qualifications

BA (Hons) PhD PGCertHE

Research Interests

  • Yield/Revenue Management
  • Tourism and Hospitality Management
  • Relationship Marketing
  • Destination Marketing

Teaching Interests

  • Yield/Revenue Management
  • Tourism and Hospitality Marketing
  • Customer Relationship Management
  • Research methods and dissertation

Biography

Curriculum/subject area

Social Sciences /Tourism

Current work including administrative and professional duties/roles

Programme Leader: MA International Tourism and Hospitality Management

Module leader:

  • UG TOU2001 - International Tourism Management
  • UG TOU3330 - Hospitality and Tourism Marketing
  • PG TOU4223 - Revenue Management
  • PG TOU4227 -Hospitality and Tourism Research and Dissertation

Other administrative roles including:

Lead person for marketing and recruitment for tourism programmes; Overseas academic and business development for hospitality and tourism management related programmes;

Selected Publications

Co-Authored Book:

Wang, H. Y. and Wang, X. L. (2008). Management System Internal Audit: Characteristics, Analysis and Application. Beijing: China Metrology Publishing House.

Selected Journal and Conference Papers:

  • Wang, X. L. (In Press). 'Relationship or Revenue: potential management conflicts between CRM and revenue management. International Journal of Hospitality Management.
  • Wang, X. L. (2012). 'The impact of revenue management on hotel key account relationship development'. International Journal of Contemporary Hospitality Management, Vol. 24 No. 3.
  • Wang, X. L. and Bowie, D. (2009). 'Revenue Management: the impact on business-to-business relationships'. Journal of Services Marketing. Vol.23 No.1, p31-41.
  • Wang, X. L and Eisenschitz, A. (2009). Olympic City: what does it mean for Beijing's destination image; Proceedings of 'The 4th International Conference on Services Management - Managing Services Across Continents', Oxford Brookes University, Oxford.
  • Wang, X. L. (2009). Work-Based Learning in Tourism and Hospitality Marketing; Poster presentation presented on 13th May at CEWBL Conference - Exploring Diverse Approaches to WBL across Subject Disciplines, Middlesex University, London.
  • Wang, X. L. (2007). 'Relationship or Revenue: management paradoxes between Customer Relationships and Revenue Management, Proceedings of Academy of Marketing Conference, Kingston Business School, Surrey, UK 3rd - 6th, July 2007.
  • Wang, X. L (2006). 'Yield Management and its impact on customer relationships in the service industry', Proceedings of Academy of Marketing Conference, London, 4th - 6th, July 2006.
  • Wang, X. L. and Mitchell, I. (2002). 'Hotel yield management and its impact on customer relationships', Proceedings of 'the 8th Asia Pacific Tourism Association Annual Conference' in Dalian, China. 10th - 13th, July 2002.
  • Wang, X. L. and Mitchell, I. (2002). 'Yield Management and the development of long-term relationships with hotel key client', Proceedings of '7th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism'. University of Houston, Conrad N. Hilton College, USA. 3rd - 5th Jan 2002.

Awards and Prizes

  • 'Best Paper Award' - awarded by International Journal of Contemporary Hospitality Management for the paper 'The impact of revenue management on hotel key account relationships' presented at 5th International Conference on Services Management,India, in May 2011.
  • 'Lord Forte Award', awarded by Institute of Hospitality (formerly HCIMA-Hotel and Catering International Management Association) in 2000.
  • 'Service Pacesetter' and 'Best Service Award', awarded by Beijing Tourism Administration Bureau, China in 1990.

Editorial responsibilities and professional membership

  • Editorial board member of Journal of Contemporary Tourism and Hospitality Research
  • Editorial advisory board member of Management Decision
  • Memeber of - Academy of Marketing; Revenue Management Society; Tourism Societyand Higher Education Academy

Links with partner/business orgs etc

China Travel Services Corporation Beijing Ming-Biao Management Consultancy Centre Overseas industry links with 'China Travel Services Corporation' and 'Beijing Ming-Biao Management Consultancy Centre' are both consultancy and advisory-based; June 2009

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