Develop the ability to critically examine and analyse the field of arts management from both a domestic and international perspective, including the not-for-profit and for-profit markets, structures of ownership and control in arts organisation. Through a series of lectures, seminars and field visits you will explore the key social, political and economic factors that influence arts management strategies across the public and commercial sectors.
Explore key research methods in media, culture and communication, and the practical issues that affect how they are carried out. Through in-depth discussion and experimentation with both qualitative and quantitative approaches to researching people, texts, institutions and media industries, you will develop advanced knowledge and skills that will not only enhance your learning but your future career and any further study you embark on.
Develop the ability to critically analyse the changing economic forces and regulations which direct and constrain the choices of managers in various sub-sectors of the creative industries. Through a series of lectures, seminars and written assignments you will explore the key social, political and cultural factors that influence media management strategies across the public and commercial sectors.
This module enables you to explore, analyse and evaluate a variety of creative projects and the role of technologies and digital media in their realisation so that you can develop your own interests within the broad spectrum of creative technologies.
Through exploration of a range of industry practices, organisational structures and business processes, you'll develop the knowledge and skills to understand, work and negotiate productively with the different needs and constraints of creative technical work and industry/business practice.
This module enables you to develop a critical understanding of managing and marketing events in a wide range of contexts through designing, planning, managing and evaluating a real time event which attracts desired target audiences in the arts market.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
Interactive seminars and problem-based learning are at the heart of the approach on this MA. You will take an active learning approach in class, discussing your reading and project work with your fellow students and tutors, analysing case studies and applying theoretical approaches to real world problems
Specialist staff will work with you to develop your independent practice and vocational skills.
This essential skill for succeeding in a highly networked industry is embedded in most of the modules on the MA. Teams work with arts sector clients and contacts to develop professional projects, and build your professional network from the moment your begin your MA study
Zuleika is programme leader for the MA Arts Management and an expert in creative entrepreneurship and start-ups. She is an author on the recent Music on the Blockchain report.
Alix leads the module on Arts Marketing and runs a specialist arts management consultancy. Recent clients include Darlington Theatre, The Audience Agency and York Bishop’s Palace.
Julia is an artists’ manager and director of Third Ear. She is a producer for major events in London including the British Composers Award and the Chinese New Year celebrations in Trafalgar Square.
MA Arts Management graduate, 2015