Arts Management MA | Middlesex University London
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Arts Management MA

Learn about the course below
October 2017
September 2017 (EU/INT induction)
1 year full-time
2 years part-time
£8,200 (UK/EU)
£12,500 (INT)
Course leader
Zuleika Beaven

Arts Management is a complex and exciting discipline. Once mastered, it provides you with skills that can be applied to many areas of the arts and reach audiences in evermore innovative ways. Explore strategic, collaborative, and pioneering approaches with this challenging MA, which will equip you with the contemporary knowledge, research skills and business acumen you need to succeed worldwide.

Why study MA Arts Management at Middlesex University?

At Middlesex, we recognise that there are a wide range of career paths and further study options for those with an interest in Arts Management. That's why we developed our course to be flexible and interdisciplinary, with options to tailor your MA to suit your individual interests and needs, whether that's arts marketing, events, communications, entrepreneurship or further study beyond this programme.

You’ll be taught by leading practitioners and academics from our Business School and Media and Performing Arts departments, with opportunities to collaborate with students across a range of disciplines and tasks. Through a combination of theoretical and practical learning you'll develop a critical understanding of arts management in practice and the impact of research on audiences and industries worldwide

Course highlights

  • The management skills you’ll be developing will enhance your employability in a competitive industry whilst the design of the programme allows you to develop your own unique specialisms across the field
  • As part of the course, you’ll experience field trips and access to key arts organisations across London and the UK, such as Kings Place, the Roundhouse, Shakespeare’s Globe and the Southbank Centre
  • You’ll be taught by academics who are actively engaged in industries and research, ensuring that you have access to original findings, emerging theories and contemporary debates
  • You’ll be able to enjoy our well-established evening series of performances, lectures and masterclasses from leading academics and practitioners the creative industries
  • As a student of this course you'll receive a free electronic textbook for every module.

What will you study on the MA Arts Management?

MA Arts Management covers key subjects related to the management and structure of the arts and cultural industries, with a particular focus on the relationships between creativity and management.

There are three compulsory modules on this course and a range of additional module options covering more specialist areas of Arts Management. To complete your MA you will take a 60 credit Independent Project module, with guidance from a supervisor you will produce a research or practical project of considerable depth and complexity.

  • Modules

    • Arts Management in Practice - 30 credits ​- Compulsory

      Develop the ability to critically examine and analyse the field of arts management from both a domestic and international perspective, including the not-for-profit and for-profit markets, structures of ownership and control in arts organisation. Through a series of lectures, seminars and field visits you will explore the key social, political and economic factors that influence arts management strategies across the public and commercial sectors.

    • Research Methods - 30 credits ​- Compulsory

      Explore key research methods in media, culture and communication, and the practical issues that affect how they are carried out. Through in-depth discussion and experimentation with both qualitative and quantitative approaches to researching people, texts, institutions and media industries, you will develop advanced knowledge and skills that will not only enhance your learning but your future career and any further study you embark on.

    • Media and Creative Industries - 30 credits ​- Optional

      Develop the ability to critically analyse the changing economic forces and regulations which direct and constrain the choices of managers in various sub-sectors of the creative industries. Through a series of lectures, seminars and written assignments you will explore the key social, political and cultural factors that influence media management strategies across the public and commercial sectors.

    • Directions in Creative Technology and Digital Media - 30 credits ​- Optional ​

      This module enables you to explore, analyse and evaluate a variety of creative projects and the role of technologies and digital media in their realisation so that you can develop your own interests within the broad spectrum of creative technologies.

    • Working with the Creative Industries - 30 credits ​- Optional ​

      Through exploration of a range of industry practices, organisational structures and business processes, you'll develop the knowledge and skills to understand, work and negotiate productively with the different needs and constraints of creative technical work and industry/business practice.

    • Managing and Marketing Events - 30 credits ​- Optional ​​

      This module enables you to develop a critical understanding of managing and marketing events in a wide range of contexts through designing, planning, managing and evaluating a real time event which attracts desired target audiences in the arts market.

    • Entrepreneurship, Innovation and Small Business Management - 30 credits ​- Optional ​​

      With a strong focus on innovation and creativity, this module will challenge you to think and act entrepreneurially and develop small business management skills through the review and application of theory and practice in the field.

    • Arts Marketing - 15 credits ​- Optional ​

      This module explores the ideas and strategies you need to market effectively and efficiently to art audiences, from performing arts to museums, theatre, digital art, dance, music and literature. You will also gain critical insights on long-range marketing planning and related research methodologies.

    • Brand Management - 15 credits ​- Optional ​​​

      This module will arm you with a comprehensive and up-to-date understanding of brand equity and strategic brand management, as well as the concepts and techniques to improve long-term profitability of brand strategies.

    • Creative Communication Strategy - 15 credits ​- Optional ​​​

      This module explores the use of creative advertising practices to enhance brand communication. Through creative teamwork that is designed to mirror real organisation in the creative industries, you will undertake assigned briefs for a range of business and consumer brands.

    • Independent Project - 60 credits ​- Compulsory ​​

      Your final independent project is an opportunity for you to take all the knowledge and skills you have acquired in the preceding modules and apply them to a substantial internship, practical project and/or written dissertation. You can choose one of three options: either a written essay or report; or two-thirds written, one-third practical; or half written, half practical.

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How will the MA Arts Management be taught?

As a student on our MA Arts Management you’ll be learning with our expert and diverse team through a blend of industry masterclasses and tutorials as well as the following methods:


Interactive seminars and problem-based learning are at the heart of the approach on this MA. You will take an active learning approach in class, discussing your reading and project work with your fellow students and tutors, analysing case studies and applying theoretical approaches to real world problems


Specialist staff will work with you to develop your independent practice and vocational skills.

Team working

This essential skill for succeeding in a highly networked industry is embedded in most of the modules on the MA. Teams work with arts sector clients and contacts to develop professional projects, and build your professional network from the moment your begin your MA study

You will be taught by practitioners, academics, and industry professionals from a range of creative industries and departments across the University. With a growing reputation for world-leading research in media, the arts, business, law and performance, you’ll benefit from our teaching staff’s influence in the industry, with regular guest-lectures from high-profile creative business leaders and access to the very latest theories and debates on professional practices in Arts Management.


There are no exams on the MA Arts Management. Instead assessment prepares you for work in the cultural industries, including developing research skills, report writing, delivering presentations, working in teams and completing practical projects. The Independent Project module can be completed through dissertation or through a combination of written and practical work, for example an internship or completion of a practical industry project.

  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

How can the MA Arts Management support your career?

Our graduates are highly attractive to employers across the entire spectrum of arts and creative industries worldwide. Our graduates go onto work in such fields as management, marketing, outreach, production and fundraising. Last year our graduates took up roles running theatre outreach, doing interactive marketing and planning creative projects.

Work placements

Work placements are proven to increase your success in the job market, as well as being a fantastic experience. Work placements can be built into your Independent Project Module Last year our students were offered work placements at the Courtauld Gallery, London Chamber Music Society and Brick Lane Gallery providing them with first-hand experience whilst being supported by one of our dedicated Placement Officers throughout the process.

Dr Zuleika Beaven
Programme leader

Zuleika is programme leader for the MA Arts Management and an expert in creative entrepreneurship and start-ups. She is an author on the recent Music on the Blockchain report.

Dr Alix Slater

Alix leads the module on Arts Marketing and runs a specialist arts management consultancy. Recent clients include Darlington Theatre, The Audience Agency and York Bishop’s Palace.

Julia Haferkorn
Senior Lecturer in Music Business and Arts Management

Julia is an artists’ manager and director of Third Ear. She is a producer for major events in London including the British Composers Award and the Chinese New Year celebrations in Trafalgar Square.

  • Vanessa Bramfitt

    MA Arts Management graduate, 2015

    The lecturers, staff and classmates that I have encountered throughout my time spent at Middlesex were supportive and provided a vibrant learning community. The interdisciplinary approach made it great for me to learn and work with my peers and lecturers as each had very different specialisations. The course has given me the confidence to be a positive influence in the arts and I now work as a Creative Project Planner across multiple arts and media platforms for Bauer Media.

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