With elements of business, finance, marketing, and IT, Arts Management is a complex and exciting discipline to master. From theatre to film, literature and music, it can be applied to many forms of art and reach audiences in evermore innovative ways. Explore strategic, collaborative, and pioneering approaches to management in this challenging course which will equip you with the contemporary knowledge, research skills and business acumen you need to succeed worldwide.
At Middlesex, we recognise that there are a wide range of career paths and further study options for those with an interest in Arts Management. That's why we developed our course to be flexible and interdisciplinary, with options to tailor your entire MA to suit your individual interests and needs, whether that's arts programming, events, marketing, communications, entrepreneurship or further study beyond this programme.
Based in our £80 million state-of-the-art Grove Building, the creative heart of our University, you'll be taught by leading practitioners and academics from our Business, Media and Performing Arts Schools, with opportunities to collaborate with students across a range of disciplines and tasks. Through a combination of theoretical and practical learning you'll develop a critical understanding of arts management in practice and the impact of research on audiences and industries worldwide.
This course covers key subjects related to the management and structure of the arts and cultural industries, with a particular focus on the relationships between creative skills and business strategy.
There are two compulsory core modules on this course and a range of additional module options covering more specialist areas of Arts Management. The core modules are 30 credits each and you are required to take a further 60 credits total in optional modules for a PG Diploma, plus a 60 credit independent project for the full MA.
Arts Management in Practice – Term 1 (30 credits)
Develop the ability to critically examine and analyse the field of arts management from both a domestic and international perspective, including the not-for-profit and for-profit markets, structures of ownership and control in arts organization. Through a series of lectures, seminars and field visits you will explore the key social, political and economic factors that influence arts management strategies across the public and commercial sectors.
Research Methods – Term 1 (30 credits)
Explore key research methods in media, culture and communication, and the practical issues that affect how they are carried out. Through in-depth discussion and experimentation with both qualitative and quantitative approaches to researching people, texts, institutions and media industries, you will develop advanced knowledge and skills that will not only enhance your learning but your future career and any further study you embark on.
Media and Creative Industries (30 credits)
Develop the ability to critically analyse the changing economic forces and regulations which direct and constrain the choices of managers in various sub-sectors of the creative industries. Through a series of lectures, seminars and written assignments you will explore the key social, political and cultural factors that influence media management strategies across the public and commercial sectors.
Directions in Creative Technology and Digital Media (30 credits)
This module enables you to explore, analyse and evaluate a variety of creative projects and the role of technologies and digital media in their realisation so that you can develop your own interests within the broad spectrum of creative technologies.
Working with the Creative Industries (30 credits)
Through exploration of a range of industry practices, organisational structures and business processes, you'll develop the knowledge and skills to understand, work and negotiate productively with the different needs and constraints of creative technical work and industry/business practice.
Managing and Marketing Events (30 credits)
This module enables you to develop a critical understanding of managing and marketing events in a wide range of contexts through designing, planning, managing and evaluating a real time event which attracts desired target audiences in the arts market.
Entrepreneurship, Innovation and Small Business Management (30 credits)
With a strong focus on innovation and creativity, this module will challenge you to think and act entrepreneurially and develop small business management skills through the review and application of theory and practice in the field.
Arts Marketing (15 credits)
This module explores the ideas and strategies you need to market effectively and efficiently to art audiences, from performing arts to museums, theatre, digital art, dance, music and literature. You will also gain critical insights on long-range marketing planning and related research methodologies.
Brand Management (15 credits)
This module will arm you with a comprehensive and up-to-date understanding of brand equity and strategic brand management, as well as the concepts and techniques to improve long-term profitability of brand strategies.
Creative Communication Strategy (15 credits)
This module explores the use of creative advertising practices to enhance brand communication. Through creative teamwork that is designed to mirror real organisation in the creative industries, you will undertake assigned briefs for a range of business and consumer brands.
Independent Project – Term 3 (60 credits)
Your final independent project is an opportunity for you to take all the knowledge and skills you have acquired in the preceding modules and apply them to a substantial project and/or written dissertation. You can choose one of three options: either a written essay or report; or two-thirds written, one-third practical; or half written, half practical.
Full-time students attend classes for two semesters beginning in September and complete their independent project requirement by the end of the following September. Part-time students attend classes for four semesters and complete their independent project requirement by the end of September in their second year.
The MA Arts Management teaching team is hugely diverse with practitioners, academics, and industry professionals from a range of creative industries and departments across the University. This is one of the features of the programme we are most proud of, as our collective experience and ongoing professional practice enriches the taught curriculum.
With a growing reputation for world-leading research in media, the arts, business, law and performance, you’ll benefit from our teaching staff’s influence in the industry, with regular guest-lectures from high-profile business leaders and access to the very latest theories and debates on professional practices in Arts Management.
UK/EU and international students are eligible to apply for this course.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.
If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, portfolio or audition.
Applications for postgraduate study should be made directly to the university. Please visit our Postgraduate application page for further information and to apply.
MA Arts Management graduates will be highly attractive to employers across the entire spectrum of arts and creative industries worldwide. While this is a new course for 2014, we expect that our graduates will go onto work in such fields as management, marketing, policy, outreach, production or fundraising role for a number of commercial or not-for-profit companies, including theatres, museums, art galleries, opera houses, event organisers, educational organisations, and music or dance companies or set up their own creative businesses.
Work placements are proven to increase your success in the job market, as well as being a fantastic experience. So we encourage as many students as possible to grasp this opportunity to carry out a short placement of a minimum of 15 days during your course. This will provide you with first-hand experience of an arts or cultural organisation, with guidance and support from one of our dedicated Placement Officers throughout the process.
Our academic staff are all either active practitioners or researchers in the arts or business. As such, they all have strong industry links and rich experience in their fields.
For more information on teaching staff please click on the links below:
Dr Zuleika Beaven
Programme Leader, MA Arts Management and Senior Lecturer in Arts Management
Dr Christopher Dromey
Programme Leader, BA Music Business & Arts Management
Lecturer in Music Business and Arts Management
Dr Peter Fribbins,
Director of Music
Dr Theresa Cronin
Senior Lecturer in Media
Dr Sukhbinder Barn
Senior Lecturer in Marketing
Senior Lecturer in Entrepreneurship, Marketing and Enterprise
Senior Lecturer in Music
Dr Alix Slater
Senior Lecturer in Marketing
Dr Magnus Moar
Senior Lecturer in Digital Technology
Dr Richard Osborne
Senior Lecturer in Popular Music
This course is offered full time or part time. The fees below refer to the 201718 academic year unless otherwise stated.
|Full time course fees 2016||UK/EU Students||International Students|
|Part time course fees 2016*||UK/EU Students||International Students|
|Masters (120 taught credits |
+ 60 credits for dissertation)
|PG Dip (120 taught credits)||TBC||TBC|
|PG Cert (60 taught credits)||TBC||TBC|
*Course fees are subject to annual inflation so the total costs for part time study are shown here as a guide
Find out about our flexible payment plans for UK/EU students, and how they can help you spread the cost of your course.