Creative Entrepreneurship (Media) MA | Middlesex University London
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Creative Entrepreneurship (Media) MA

Learn about the course below
October 2017
1 year full-time
2 years part-time
£8,500 (UK/EU)
£12,500 (INT)
Course leader
Frank Shennan

Entrepreneurship is fundamental to the creative economy and the media industries and this exciting new MA in Creative Entrepreneurship (Media) aims at equipping you with the knowledge and skills to be successfully self-employed, start your own company or bring a valuable entrepreneurial approach to larger companies. More than 2.9 million people work in the UK creative economy and at least 24.4% are self-employed. This rises to 33.8% in film, TV, video, radio and photography, and to 77% in publishing, which includes journalists, editors, authors, writers and translators.

Why study MA Creative Entrepreneurship (Media) at Middlesex University*?

*Please note, this course is subject to validation

The UK creative economy supports almost one in 10 UK jobs and is worth £84.1 billion a year to the economy(DCMS, 2016), outperforming the economy as a whole. Media industries support 487,000 jobs (DCMS, 2016) and the figures for self-employment exclude those who are directors of their own start-up companies and those employed by them.

This MA combines a broad understanding of this fast-changing economy with specialist sector expertise, equipping students to be both entrepreneurs starting their own businesses and ‘intrapreneurs’ bringing a sought-after entrepreneurial approach into established organisations.

The programme covers entrepreneurship, innovation, marketing, finance and business networks. Inter-disciplinary work and cross-industry innovation is actively encouraged.

The newly-merged Faculty of the Arts and Creative Industries has unprecedented expertise and practical experience across a range of creative disciplines, with staff members engaged in research and teaching. This expertise has now been allied to that in the Business School, with its Masters programmes in innovation and marketing.

You will be taught by academics who are actively engaged in practice and research that feeds directly into teaching, with experience of relevant industries, self-employment and working with entrepreneurs and business advisors.

Course highlights

  • Media Department staff and students have won multiple industry awards
  • Our current staff include award-winning journalists, such as Professor Kurt Barling, and guest speakers have included journalists and editors from the BBC, Buzzfeed and Vice, as well as documentary makers and online company founders.
  • Our Media staff cover key Creative Economy groups, including television, video and radio production, publishing and journalism, and their industry connections range from national media organisations to media start-ups.
  • You will have access to lectures, masterclasses, field trips and industry events.
  • You will also be eligible for support from Middlesex University’s Enterprise Development Hub which includes free membership of the Association of Independent Professionals and Self Employed.
  • As a student of this course you'll receive a free electronic textbook for every module.

What will you study on the MA Creative Entrepreneurship (Media)?

The MA Creative Entrepreneurship (Media) covers key subjects essential to understanding how to behave entrepreneurially in this dynamic and rapidly growing and fast-paced area of the economy, including recognising and acting on opportunities for business growth and self-employment.

There are three compulsory 30-credit modules on this course and a range of additional module options covering more specialist areas. To complete your MA you will take a 60-credit Major Project module during which, with guidance from a supervisor, you will be encouraged to take a creative venture of your own devising to proof-of-concept stage, allowing you to pitch effectively to investors or employers by the time you graduate.

  • Modules

    • Innovation (30 credits) - Compulsory

      This module will provide an advanced understanding of the main theoretical frameworks, analytical tools, and successful business models for managing innovation in high dynamic environments. The module draws extensively on a range of case studies to illustrate central issues in industry dynamics of technological innovation, and to identify successful management practices in formulating and implementing technological innovation strategy.

    • Creative Start-Ups (30 credits) - Compulsory

      This module will to introduce the processes required to start a new creative economy venture successfully. You will be shown how the funding, networks and markets are linked to entrepreneurial activities and you’ll acquire the key skills required for venture development.

    • Media Entrepreneurships (30 credits) - Compulsory

      This module will give you an understanding and awareness of enterprise through the initiation and exposition of ideas with creative and commercial potential. In doing so it seeks to develop entrepreneurial skills, including networking, negotiation, presentation, time management and market research, encouraging you to apply knowledge of journalism and media industries to opportunities for self-employment and business start-ups.

    • Business Networks for Entrepreneurs (15 credits) - Optional

      This module will provide an understanding of business networks and its contributions to entrepreneurial behaviour. This will allow you to confidently discover and develop business networks that will enhance your careers.

    • Entrepreneurship in the Digital Sector (15 credits) - Optional

      This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. Recent developments in digital technologies have facilitated a new breed of entrepreneur for the 21st century: the ‘E-entrepreneur’. This module is designed to foster entrepreneurial talent and to encourage entrepreneurial skills underpinned by online digital technologies as a platform for students to shape their future careers, income streams and destinies.

    • Enterpreneurial Finance (15 credits) - Optional

      This module provides an awareness and understanding of the various theories, knowledge, and financial tools an entrepreneur needs including business plans, financial management tools, financing new ventures, valuing ventures, going public, capital budgeting, and measuring financial performance to start, build, and harvest a successful venture.

    • Innovation-driven Marketing (15 credits) - Optional

      The aim of this module is to develop your systematic knowledge and skills in building and fostering innovation throughout the organisation and within the marketing function. It will outline the importance of brands taking a visionary approach, and embedding innovation - through a range of innovation tools and theories - to respond to increasingly dynamic marketplaces.

    • Major Project (60 credits) - Compulsory

      This module, the culmination of the programme, allows you to specialise: either to develop an entrepreneurial project to proof of concept stage or to write a dissertation on entrepreneurship in the creative economy. You will be required to demonstrate self-direction and originality in solving problems, and to act autonomously in planning and implementing tasks at a professional or equivalent level. Cross-industry and transdisciplinary work is encouraged.

You can find more information about this course in the programme specification. Module and programme information is indivative and may be subject to change.

How will the MA Creative Entrepreneurship (Media) be taught?

As a student on this programme you’ll be learning with our expert and diverse team through face-to-face workshops, tutorials, seminars and interactive lectures, supported by a fully-developed virtual learning environment. These will be complemented by industry masterclasses.

Interactive seminars and problem-based learning are at the heart of this MA. You will take an active learning approach in class, discussing your reading and project work with your fellow students and tutors, analysing case studies and applying theoretical approaches to real-world problems. Specialist staff will work with you to develop your ideas and evaluate their potential and feasibility.

Team working

Whether working in a company or as a sole trader you will need to be able to work with internal and external teams, including clients, professional advisers and funders. Creative ideas and entrepreneurial projects arise most often from collaborations and team working. This skill is embedded in the modules on the MA along with the opportunity to build and develop contacts with possible future collaborators.

Interdisciplinary work, especially in the Major Project, will be encouraged and you will be taught by practitioners, academics, and industry professionals from across the University. You will benefit from both our growing reputation for world-leading research in media, the arts, business and law and performance, and our professional experience in the creative industries.


Rather than exams, this MA deploys a range of assessment types, including writing business plans, essays, literature reviews and reports, individual and group presentations, and live projects to prepare you for work in the Creative Economy. The Major Project can be a dissertation or a combination of written and practical work, such as an internship, practical project or creative venture brought to fruition or to proof-of-concept stage.

  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

How can the MA Creative Entrepreneurship (Media) support your career?

Graduates from this programme are expected to both find and create jobs, primarily in a wide range of media industries, although the knowledge and skills developed are highly transferrable. The media industries, already closely connected, are fast converging and their core skills are prized in other sectors.

This MA will equip you for self-employment, starting your own business, starting a business within an existing organisation, or becoming a highly-valued intrapreneur.

You will be able to work both within a range of creative industries and across them, making connections and recognising opportunities that others miss. This may mean working in journalism, broadcasting, publishing, PR or online production.

The transferable knowledge and skills will be applicable across the creative industries, from apps and gaming to fashion and photography. We expect to see graduates successfully self-employed and founders of start-ups, or working to introduce innovation into larger corporations.

Work placements

Work placements can be built into the Major Project, supported by one of our dedicated Placement Officers. These can be accompanied by the opportunity to try out your ideas, putting them through various forms of stress-testing to assess their viability.

For the Major Project, you will be encouraged to take a creative venture of your own devising to proof-of-concept stage. This will allow you to pitch effectively to investors or employers by the time you graduate.

Frank Shennan
Programme Leader, Creative Entrepreneurship (Media)

Frank Shennan is Senior Lecturer in Journalism and a multi-award winning business and financial journalist, whose university teaching career in media, media management, media law and financial journalism has encompassed public and private-sector institutions. He created two successful freelancing courses for the National Union of Journalists, which received funding from the Scottish Government and European Social Fund. He also ran a successful innovation award for a Sunday newspaper for four years.

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