Interactive, immediate and innovative - social media has become a leading communications tool for businesses of all sizes. The challenge now is to explore new and effective ways to harness the power of the internet and the e-marketing opportunities it presents to engage with consumers in evermore exciting ways.
Ranked as one of the Top 100 Best Masters in the world (Eduniversal, 2012-2013), our cutting-edge course equips you with the advanced theories and marketing skills you need to gain a competitive edge in business. We focus on developing your individual entrepreneurial abilities and business management skills, ensuring that you not only graduate with the theoretical and practical training needed to embark on a stimulating career, but also the real-world skills that will allow you to advance into senior positions more quickly and capably.
Our Business School is ranked one of the top five in London and features leading practitioners and experienced academics from the marketing and digital sectors. Each year we also attract an impressive range of guest lecturers from world-class organisations, such as YouTube, Twitter, Groupon, Microsoft Technology Centre, Google and more, giving our students the best start to their career by exposing them to the world's leading business minds and entrepreneurs.
This course is available as a masters (MA), postgraduate diploma (PG Dip), or postgraduate certificate (PG Cert).
PG Cert e-Marketing and Social Media - two 30 credit core modules only
By the end of the PG Cert you will be able to develop and maintain an effective e-marketing strategy using a variety of concepts and tools learnt throughout the course. You’ll have a better understanding of social media marketing and how businesses can use it to their advantage. You’ll also be able to evaluate the roles of offline and online marketing practices, and how to integrate technology into a broader marketing plan.
PG Dip e-Marketing and Social Media - two 30 credit core modules, two 15 credit core modules, and two 15 credit option modulesThis course goes further than the PG Cert to explore how you can use digital information to support strategic, tactical and operational decision making. Through detailed study of consumers’ online identities, you’ll learn how to recognise online community behaviours and the influence this can have on brands and their marketing strategies. You’ll also have the option to study digital advertising or mobile marketing, with the chance of doing either an internship or entrepreneurship in the digital sector.
MA e-Marketing and Social Media - Two 30 credit core modules, two 15 credit core modules, two 15 credit optional modules and a 60 credit Professional Practice Project (dissertation)
This MA goes one step further than a PG Dip to allow you to bring together the knowledge and skills developed throughout the course and apply them to a Professional Practice Project. This project will be related to an organisation’s needs, and acts as an alternative to a dissertation which is traditionally based on more conventional academic research.
You will work on projects with professional clients, as well as attending lectures and seminars. You will read textbooks and academic articles, use online learning resources and evaluate case studies to further your understanding.
As well as working on a major project of your own, you will have the option of doing a 10 to 12-week placement with a company or organisation working on digital marketing projects. This will be in the second semester.
Assessment will be by both exams and coursework, including case study-based projects
UK/EU and international students are eligible to apply for this course.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.
If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, portfolio or audition.
Applications for postgraduate study should be made directly to the university. Please visit our Postgraduate application page for further information and to apply.
An e-Marketing & Social Media degree opens the doors to a range of careers in the public and private sectors and many with excellent progression routes. Some of our entrepreneurial graduates have also even gone on to set up their own successful businesses. This course will provide you with a solid foundation for career opportunities in roles such as online marketing manager, SEO specialist, e-marketing manager and social media analyst. Opportunities also exist for those wanting to progress onto a related PhD or DProf.
As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques. We offer part-time, internships and graduate roles plus webinars, workshops and events and a support service to those wishing to start their own business.
MA e-Marketing and Social Media
Rebekah Kamsky moved to London from Malta to study the Middlesex MA in e-Marketing and Social Media, the only masters programme available in London that specialises in social media .
Rebekah has always been passionate about marketing, and aspired to work in the marketing industry. She felt that gaining a postgraduate degree would open up doors for career progression within this field and that specialising in digital marketing and social media, would allow her to have specialist skills that are highly sought after in today's competitive digital world.
“This programme fits perfectly with my goals and expectations. It offers an innovative syllabus that has the perfect balance between theory and practice. It provides students with the possibility to work in groups and collaborate with academics and other leading professionals in the industry. More specifically, students are assigned to work individually or in groups for developing social media strategies for large organisations in London and Chicago.”
For Rebekah, the highlights of the course have been the overseas visit to Chicago, participating in the Wilson Project and the social media week held in London.
“Studying in London, without any exception is a fantastic experience. The programme has definitely met my expectations, and has given me the grounds, networks and knowledge needed to begin my career in this field. I am confident that this Programme will enable me to pursue a professional career within the area of e-Marketing and Social Media. “
e-Marketing and Social Media
The MA e-Marketing and Social Media at Middlesex University was the right choice for Livia as the programme is unique in Europe.
“I must say that all my expectations have been met by my professors who invested time in my development. Also, they became role models for me and fellow students by constantly encouraging us to learn more and to develop our skills. The university's online resources were extremely useful in covering some gaps in my knowledge and The Sheppard Library has been my companion throughout my e-marketing adventure. The high quality of the programme was overall the most important benefit of studying at Middlesex University.”
The course content helped Livia to gain an internship in an award-winning digital agency where she got the opportunity to put into practice all the theories learned during the course. This experience helped her understand the UK working environment better and has prepared her for a full-time job.
MA e-Marketing and Social Media
Natasha decided to do this postgraduate degree to compliment her music business background and experience by adding digital marketing and social media skills, so she could be ahead in the industry and advance her career.
“I chose to specialise in e-Marketing and Social Media because I believe digital marketing and social networking platforms are drifting away the way we perceive, acquire and share music. The music industry has been facing challenging times, due to copyright infringement issues and illegal file-sharing; however, social media has brought innumerable possibilities to create innovative content and, as a result, could potentially generate alternative and satisfying sources of revenues. I want to be part of that change and I believe this course has given me the skills and abilities to develop and implement effective strategies to measure the impacts of social media and digital marketing in the music industry.”
Find out about our wide range of postgraduate scholarships worth up to 50% of the tuition fee.
MA/PG Dip/PG Cert e-Marketing and Social Media
This course is offered full time or part time. You can choose to study the full Masters or a PG Diploma or PG Certificate. The fees below refer to the 2017/18 academic year unless stated otherwise.
|Full time course fees 2016||UK/EU Students||International Students|
|Part time course fees 2016*||UK/EU Students||International Students|
|Masters (120 taught credits |
+ 60 credits for dissertation)
|PG Dip (120 taught credits)||TBC||TBC|
|PG Cert (60 taught credits)||TBC||TBC|
*Course fees are subject to annual inflation so the total costs for part time study are shown here as a guide
Find out about our flexible payment plans for UK/EU students, and how they can help you spread the cost of your course.