This core module provides a comprehensive overview and critical analysis of tourism. This module identifies a range of environmental, social, cultural and economic issues that arise out of mass tourism development in different parts of the world. In order to identify the causes as well as to examine possible solutions, the module critically examines the socio-political environment in which mass tourism is situated, namely neo-liberal globalisation.
This module aims to establish the groundwork for understanding the theoretical concepts of tourism as a business whilst preparing students to critique and develop management skills to run tourism businesses. Students will gain an insight into the business of international tourism, through exploring and analysing international tourism demand and supply. They will also develop a critical understanding of the strategic process of business management and human resource development across the different sectors.
This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, and developing specific recommendations or conclusions in relation to the research project.
The aim of this module is to develop a critical understanding of the events management field and to equip students with the knowledge and skills to be able to
a) effectively assess events’ impacts and legacy
b) analyse the role of business, conference, cultural/heritage, sporting, religious and other festivals and events in the development and revitalisation of destinations at local, regional and national levels
c) compare and contrast the motivations and roles of the various stakeholders of events along with the motivations of participants drawing on theoretical frameworks.
The aim of this module is to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments in E-marketing. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.
The aim of this module is for students to gain a depth of understanding of visitor attractions to equip them with knowledge and skills they can transfer into the workplace. The module will introduce students to the range and diversity of natural and man-made attractions across the globe and provide a deep understanding of the governance, marketing, legal and operational issues of opening attractions to the public whilst providing a quality visitor experience.
The aim of this module is to provide students with knowledge and skills that support the development and critical evaluation of entrepreneurship in tourism. Various theoretical frameworks will be introduced to enable students to appreciate the value of tourism enterprise and the complexities of exploiting entrepreneurial opportunities offered by the tourism industry. The module will develop students’ understanding of the resource needs for tourism venture start-ups, underlying processes of entrepreneurial activity and the outcomes of tourism enterprise. Students will also be able to identify key issues affecting tourism entrepreneurship and tools for effective management of tourism businesses.
The aim of this module is to equip students with the knowledge and skills in order that they can apply appropriate operational and strategic destination management and marketing solutions. The first part of the module draws on destination management theory to introduce students to the destination concept; they will critically evaluate the macro and micro forces impacting on destinations. Utilising case studies students will also evaluate the range of stakeholders involved in destination management and the nature and role of destination management organisations DMOs in different contexts. The second part of the module focuses on destination competitiveness, how destination managers create value to differentiate themselves and gain superior position in a competitive market particularly focusing on destination branding.
The aim of this module is to equip students with the key skills for understanding the complex nature of city, region and nation brands. The module introduces students to the key concepts of place branding and familiarises them with place brand management at city, region and country levels.
The aim of this module is to equip students with a critical understanding of the complex, contested, multi-dimensional nature of the opportunities provided by the tourism industry to drive positive change in Developing countries. The module will adopt a strong focus on the evolving nature of stakeholder relations, policy narratives and conceptual understanding of key issues with respect to the tourism – development nexus.
Students can choose another 15 credit module from post-graduate programmes in the Business School.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.