Marketing Communications is a creative and exciting industry within the growing global media environment. This popular course combines both marketing strategy and the powerful tools of integrated marketing communications, to support your entry into, or progress in, a career in marketing.
This course is targeted to those who want to challenge their existing knowledge and become leaders in the marketing field or move onto postgraduate study.
Studying in London, a commercial and political 'hot spot', offers you an excellent base for Marketing Communications study. Here you will achieve an understanding and possess a critical reflection of current theories, models, concepts and professional practice in marketing and communications. You will learn to acquire and analyse data, synthesise a range of information to solve business problems and complete research reports and projects. Upon graduating, you can apply the skills learned on this course to roles such as product marketing, public relations, political marketing, retailing and brand management in sectors comprising of public, private and not-for-profit.
Marketing communications is a creative and evolving field especially in the continuously expanding global world we live in today. Our course covers the key subjects related to marketing communications as a strategic marketing tool, including an analysis of the core components of marketing communications such as advertising, public relations and sales promotions. Both traditional and new media forms are examined and their effectiveness analysed in the context of durable products, fast-moving consumer goods, services and social marketing campaigns.
With a heavy focus on strategic marketing, you will develop the knowledge and skills needed in today's business organisations both globally and domestically. You will learn how to make correct and important decisions related to the modern day business environment, competition in the market and how this affects users and consumers.
By applying strategic management techniques and through decision making and problem solving, you will develop your knowledge, skills and capabilities to an advanced level. Our aim is to equip you with as much information as possible so you thrive with flair, confidence and ease in the work place.
As well as attending lectures and seminars, you will make use of online learning resources including journals, and you'll be expected to engage in self study by reading textbooks and academic articles in your spare time. Much of your work will involve case studies, some historical and some current, for which you will collect and analyse data. You will work on a dissertation as a final project
Assessment is entirely through coursework: individual and group reports and presentations, and case study analyses.
UK/EU and international students are eligible to apply for this course.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.
If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, portfolio or audition.
Applications for postgraduate study should be made directly to the university. Please visit our Postgraduate application page for further information and to apply.
This MA is for those who wish to develop their skills and acquire knowledge to further their career in public, private or charitable organisations where you will be equipped to pursue a career in marketing and or marketing communications such as advertising, PR, sales promotion and branding. You may also consolidate an existing career in a marketing communications field.
As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques. We offer part-time, internships and graduate roles plus webinars, workshops and events and a support service to those wishing to start their own business.
Find out about our wide range of postgraduate scholarships worth up to 50% of the tuition fee.
MA/PG Dip/PG Cert Marketing Communications
This course is offered full time or part time. You can choose to study the full Masters or a PG Diploma or PG Certificate. The fees below refer to the 2016/17 academic year unless otherwise stated.
|Full time course fees 2015||UK/EU Students||International Students|
|Part time course fees 2015*||UK/EU Students||International Students|
|Masters (120 taught credits |
+ 60 credits for dissertation)
|£68 (per taught credit) |
£34 (per dissertation credit)
|£88 (per taught credit) |
£44 (per dissertation credit)
|PG Dip (120 taught credits)||£68 (per taught credit)||£88 (per taught credit)|
|PG Cert (60 taught credits)||£68 (per taught credit)||£88 (per taught credit)|
*Course fees are subject to annual inflation so the total costs for part time study are shown here as a guide
Find out about our flexible payment plans for UK/EU students, and how they can help you spread the cost of your course.