Our contemporary Marketing Management course focuses on a practical approach with a modern vision. By developing skills in strategic analysis, problem-solving and decision making, you will gain an understanding of today's contemporary marketing issues. You will study the core components of marketing management such as marketing strategy, practitioner perspectives, strategy and event marketing. With guest lecturers and guidance from our experts in B2B marketing, product development and customer relationship management, this MA will propel you forward into making your future marketing career goals, a reality.
You will have the opportunity to meet marketing practitioners from large multi-nationals through to not-for-profit organisations and small entrepreneurs whilst on the residential field trip, unique to this course. Graduates from this specialist course have gained a career in product and service organisations, marketing research, product development and brand management, in public, private and not-for-profit sectors.
Our Marketing Management course offers you a learning experience where all core areas of the business are covered with a practical outlook in mind. We believe these are essential for your learning and will therefore provide you with the correct foundation after graduating. However, your avenue of choice is a personal one and it’s for this reason you will be offered the opportunity to choose from a suite of modules that are personally tailored to you.
We encourage engagement and personal learning whether you choose to centre on, and engage in, the Sports or Arts arenas of Marketing Management.
The aim of this module is to provide with a framework for analysing strategic marketing processes and practices from a strategic and managerial perspective. In particular, the module will focus on the development and implementation of marketing strategies to help organisations gain a competitive advantage by differentiating their offering in a highly volatile environment.
The module is designed to cover a range of issues related to the theory and practice of events marketing. The module adopts an experiential learning perspective, where students will develop a critical understanding of managing and marketing events in a wide range of contexts. Students will be able to demonstrate their learning through a practical approach by designing, planning, managing and evaluating a real time event which attracts desired target audiences in the leisure market.
The aim of this module is to provide students with a practical and applied perspective of marketing as a discipline. Therefore, the module has a purely experiential focus and will expose students to current marketing thinking and strategy implemented by practitioners and organisations alike.
This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. Entrepreneurship is seen as encouraging two vital ingredients innovation and creativity—but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial /small business management skills. Highlighting the diversity of entrepreneurship in today’s dynamic commercial and social environments it challenges students to think entrepreneurially. It also aims to make them aware of opportunities in the market place and generate a ‘can do’ mentality—to empower students and convince them they can shape their own destinies.
This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models. Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands.
The module aims to provide a comprehensive and up-to-date coverage of brand equity and strategic brand management, as well as the concepts and techniques to improve long-term profitability of brand strategies. Teaching will incorporate current thinking and developments from academics and industry practitioners alike, demonstrating why brands are important to consumers and the strategies employed by organisations to manage them properly.
This module is primarily designed to provide a broad sport marketing focus whilst still retaining relevance to practitioners working as sport marketers, managers of sport businesses and students seeking to gain a deeper understanding of the distinctive nature of sport marketing. The module will be practical and applied in its focus whilst ensuring students are provided with a critical understanding of key marketing concepts, frameworks, and models applicable in the context of sport.
Arts Marketing offers practitioners and students of arts and business management, the ideas and strategies they need to market effectively and efficiently to art audiences today and into the future. The module provides a strategic perspective on understanding a wide range of arts, including, performing arts, museums, theatre, digital art, dance, music and literature as well as encompassing alternative artistic and cultural experiences that enrich people's lives. Additionally the module will provide critical insights on long-range marketing planning and research to equip students with the skills to enhance their use and appreciation of marketing channels and communication tools within the arts arena.
This module aims to develop students’ in-depth knowledge and understanding of the theory and practice of retail marketing. In addition, it aims to provide students with a thorough knowledge of the contemporary retail marketing developments and changes shaping the industry by using a critically analytical approach.
This module aims to facilitate students’ learning of the marketing research processes, to evaluate and interpret market intelligence reports and prepare market research proposal. Students will also learn a wide range of the measurement techniques and scales and be able to design appropriate data collection instruments, such as online and off line questionnaires.
This module aims to develop your ability to produce independent research in the academic and practical discipline of marketing. By undertaking the process of researching and writing a dissertation or applied project independently you will gain practical competence in the application of research methods, while adding to your knowledge and understanding of your chosen area of marketing.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
You will work on case studies and practical projects with professional clients, as well as attending lectures and seminars. In your independent study time you will be using academic articles and online sources.
Based on data from the respondents of the Destination of Leavers in Higher Education Survey, 92% of our MA Marketing Management graduates were employed six months after graduating. This practical course offers you the core components of marketing management where you will move into roles such as marketing executive, sales or brand manager. Companies where previous graduates have gained employment feature Burberry, M&S, Future Stars FC, and Janet Trust Agency.
As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques.
MA Marketing Management, Part-time student
Having completed my undergraduate degree at Middlesex, I decided to continue my studies here due to the modern facilities and ease of access to online learning resources; you are able to access thousands of journals, books and newspaper articles both of and on site. This university has a fantastic blend of nationalities from all over the world which provides a great place for networking especially if wanting to one day enter the international market for business.
The most rewarding and enjoyable part of my course so far has been the residential field trip. This year we went to Edinburgh where we were given presentations from small to large businesses. I am interested in the business development of SME's and would very much like to pursue a career in that field. I'm also currently considering taking on a PhD.