Our 15 month Masters course is tailored for those who have not met the requirements to study the 12 month MA. These additional three months, will provide you with the opportunity to develop theory and practical business skills and gain an understanding of key business concepts to enable you to go on and complete the full Marketing Management MA.
Our MA course considers marketing from the perspective of the entrepreneurial company as well as the multi-national corporation. You will engage in an integrated study of the theory and practice of effective strategic marketing management. This will be addressed through strategic analysis, problem-solving and decision making exercises plus a residential field trip to a UK city, a unique feature of this course. It is here that you will have the prospect of meeting marketing practitioners from large multi-nationals, not-for-profit organisations and small entrepreneurs.
Over the course, you will develop your knowledge and skills in core and specialised areas including brand management, marketing research, product development, marketing strategy, retail and event marketing. Learning in an environment where our marketing debates comprise such a range of perspectives, means you are equipped with an even richer learning platform from which to enhance your employability opportunities, or continue your professional development.
This 15 month Masters course has been designed for students looking to develop their academic and practical business skills. You will also gain a solid grounding in key business concepts in addition to adopting an advanced-level of marketing expertise.
MA and PG Dip students will also have the opportunity of thriving even more at the residential workshop, unique to this course. We encourage engagement and personal learning whether you choose to centre on, and engage in, the Sports, Arts or Retail arenas of Marketing Management.
ALL students study four 30 credit modules as outlined above.
MA and PG Dip students also study:
MA students only:
Dissertation - This module provides you with the opportunity to reflect your skills and understanding gained on the MA Marketing programme by application to a specific marketing issue or problem via appropriate literature, collection and analysis of data.
For more information about entry requirements and fees view the programme specification
You will gain knowledge and understanding through lectures and directed reading of textbooks, articles and seminar classes as well as through our virtual learning environment. You will apply practical skills via case studies and other forms of real time oriented course work assignments.
Your knowledge and understanding is assessed by a combination of formative and summative assessed coursework. Given the practical nature of this marketing discipline, you will be expected to take considerable responsibility for your own learning. Listening skills will be assessed by coursework assignments, presentations and experience based projects and practical skills, measured by coursework and case studies which are used extensively.
UK/EU and international students are eligible to apply for this course.
If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.
If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, portfolio or audition.
Applications for postgraduate study should be made directly to the university. Please visit our Postgraduate application page for further information and to apply.
This Marketing Management course is for those who would like to develop their skills and knowledge in the field of people and communications in public, private and charitable organisations. Graduates will be equipped to pursue a career in strategic marketing and brand management in roles such as marketing executive, marketing manager, sales manager or brand manager. Employers who have hired our graduates include Burberry, M&S, TJ Perfector, Future Stars and FC.
As 81% of employers value employability skills over type or class of degree, it’s essential you develop these while studying and utilise our Employability Service on campus. We provide one to one support with job hunting, CVs, covering letters and interview techniques. We offer part-time, internships and graduate roles plus webinars, workshops and events and a support service to those wishing to start their own business.
Emily Mascoll, MA Management (Marketing) Part-time
"Having completed my undergradaute degree at Middlesex, I decided to continue my studies here due to the modern facilities and ease of access to online learning resources; you are able to access thousands of journals, books and newspaper articles both off and on site. This university has a fantastic blend of nationalities from all over the world which provides a great place for networking especially if wanting to one day enter the international market for business."
"The most rewarding and enjoyable part of my course so far has been the residential field trip. This year we went to Edinburgh where we were given presentations from small to large businesses. I am interested in the business development of SME's and would very much like to pursue a career in that field. I'm also currently considering taking on a PhD."
Margaret Daly, MSc Strategic Management and Marketing
Margaret Daly is an analyst for Cubitt Consulting, a consultancy company in the Public Relations sector.
"My course at Middlesex was extremely useful in preparing me for my current job because in many ways, public relations work is very similar to the industry analysis I did as a student. When preparing to assist a client with sending the right messages to the right people, I constantly refer to the knowledge I honed during my time at Middlesex: it is vital to understand how a company fits into its industry, who their target audience is, and how they want to communicate about themselves to that audience. Middlesex gave me a firm foundation for pulling all of these pieces together."