MA/PG Dip International Marketing

Overview & facilities

This specialised course enables you to explore exciting areas of marketing and consumer behaviour as they apply in an increasingly globalised and internationally competitive market place. This Masters covers both goods and services and explores the efficacy of the evolving theories that may guide the development of effective cross-border marketing strategies. Our Hendon campus brings together students and staff from more than 100 countries, making us one of the best locations in the world to specialise in international marketing. You will analyse a wide range of different topics and develop comprehensive knowledge for a successful career in this dynamic international environment.

The Marketing Department is in the unique position of being able to offer short internships with organisations. You will be selected through merit-based performance and an interview. The internships will take place after the completion of the taught element of the course. Students who graduate from this specialism move into careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

This course has been approved and accredited by the Chartered Institute of Marketing and counts towards 50% of the CIM Professional Diploma in Marketing.

This course starts in September. The course takes one year full-time, two years part-time to complete. 

Content & modules

Modules

• Year 1

  Dissertation MM (60 Credits) - Compulsory

  This module aims to develop your ability to produce independent research in the academic and practical discipline of marketing. By undertaking the process of researching and writing a dissertation or applied project independently you will gain practical competence in the application of research methods, while adding to your knowledge and understanding of your chosen area of marketing.

  International and Cross-Cultural Marketing (30 Credits) - Compulsory

  The module examines the impact of culture on international and global marketing. Drawing on the theoretical frameworks and practical applications of both marketing and cross-cultural psychology, the module enables the student to identify, critically evaluate and apply relevant knowledge and derive viable solutions to complex real life problems. The principal aim of the module is to enable students towards pursuit of their career in international marketing, with skills and knowledge that will assist them in their chosen career. Students will be introduced to a wide range of analytical , managerial and theoretical techniques and concepts which experts in the field believe to be relevant and useful for international marketing. Students will be encouraged to evaluate these techniques and concepts critically and to assess how they can be adapted suitably to the contingencies of tactical and strategic marketing in target markets.

  International Political and Economic Environment (30 Credits) - Compulsory

  The aim of this module is to provide students with the tools to understand and assess the impact of global political and economic factors on international business and marketing decisions. Students will first gain insights into the relationships between international marketing decision making and global political and economic actors, issues, processes, and policies. Once the context has been set, they will then critically analyse theories of international relations, the nature of the international system, power politics, and theories of international political economy so they are in a position to assess the ways in which the interaction of diverse political systems; regulations; actors, and economic conditions can shape, impede, and modify international business and marketing decisions and outcomes. Student will then develop skills to assess the business risks that stem from globalisation; power politics and rivalries; political and economic instability; weak regimes; bribery and corruption; local and regional conflict; and volatile economic and regulatory policy, while also learning how to manage these risks using governance, social responsibility and other frameworks.

  Marketing Research (30 Credits) - Compulsory

  This module aims to develop the students ability to evaluate and interpret market intelligence reports, prepare market research proposal, critically analyse both primary and secondary data, and prepare a market research report in order to assist decision-making and strategy development.

  Strategic Marketing Management (30 Credits) - Compulsory

  This module aims to provide you with a framework for analysing marketing processes from a strategic and managerial perspective in a diverse range of organisations. In particular, the module will focus on the development and implementation of marketing strategies to help organisations gain a competitive advantage in a highly volatile operating environment.

Your knowledge and understanding will be assessed through a combination of presentations, group and individual coursework and written examinations.

Entry & applying

Standard Entry Requirements

Normally a second class honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a professional qualification of an equivalent standard. You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.  

International entry requirements

We accept the equivalent of the above from a recognised overseas university, to find out more about the requirements from your country, see further information under support in your country.

English language requirements

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.5 (with minimum 6.0 in all four components) or TOEFL paper based 575 (no less than 4.5 in test of written English) or TOEFL internet based 90 (with no less than 19 in each component) Middlesex also offers an Intensive Academic English course (Pre-Sessional) that ranges from 5-17 weeks, depending on your level of English. Successful completion of this course would meet English language entry requirements. For more information on applying for the pre-sessional please email english@mdx.ac.uk. For details of other equivalent English language requirements that Middlesex accepts see international entry requirements.

How to Apply

Apply now

Applications for postgraduate study should be made directly to the university. The quickest way to apply is by making an online application, once you have created your account and completed your application, you will be able to track the progress of your application online. Alternatively, you can fill in an application form and return it to the appropriate admissions office. UK and EU students should apply directly to the London office. Non-EU international students can apply to our international admissions office in London, or use our network of regional offices across the world to assist you with your application.

Fees & funding

The tuition fee for International Marketing for the academic year 2012/13 is as follows:

UK/EU Students

Full-time students: MA £9,000, PGDip £6,000 
Part-time students: £75 per taught credit, PGDip £50 per taught credit

Find out about our flexible payment plans for UK/EU students, and how they can help you spread the cost of your course.

International Students

Full-time students: £11,700
Part-time students: £93 per taught credit

Careers & placements

The Marketing Department is in the unique position of being able to offer short internships with organisations. You will be selected through merit-based performance and an interview. The internships will take place after the completion of the taught element of the course. Students who graduate from this specialism move into careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

What can you do with a Marketing degree?
Our MA Marketing Management course prepares graduates for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, usually commanding good salaries.

Students who graduate from this specialism move into careers in product and service organisations, in public, private and not-for-profit sectors. Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing.

Where do our graduates go?
Based on data from the respondents of the 2009-10 Destination of Leavers in Higher Education survey, six months after graduating:

• 90% of Middlesex MA Marketing Management graduates were in employment
• 10% were doing something else, such as travelling

Middlesex graduates from this group have been successful at gaining employment in the following roles:

CEO, Business Development Mgr, Fashion Marketer/Designer, Marketing Mgr, Director, Account Exec

in the following companies:

Hinode Koi, Tachong, Ivory Ltd Kenya, GLE Direct, Own business, ISM Marketing, Saudi Cultural Bureau

Salary
The average starting salary for graduates in this group was £23,000.

Graduate roles
Below are just a few examples of the types of marketing jobs that you could pursue after graduating with us: 

Marketing Executive
Most marketing executives work for in-house marketing departments in all kinds of organisations in the private and public sectors. They are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research.
Marketing executives may also be known as Marketing Assistants or Coordinators.

Market researcher
A market researcher's role is to gather, record and analyse data about customers, competitors and the market. They collect data from a variety of sources and use it to enable informed decision-making. They help create business plans, launch a new product or service, fine tune existing products and services, expand into new markets etc.

Market Research Interviewer
Market research interviewers ask questions to uncover people's attitudes and experiences on a wide range of subjects for market research agencies and social research organisations. Work is office based for conducting telephone interviews, or outdoors in all weathers for home visits or on-street interviewing e.g. public places such as shopping areas.

Account Executive
An account executive ensures the smooth running of a campaign and co-ordinates the diverse activities that contribute to it. They are involved in devising, developing and implementing ideas for promotional marketing campaigns, acting as the link between an advertising agency and the client. They usually handle three to four non-competing accounts at the same time.

Advertising Copywriter
Advertising copywriters work in partnership with an art director to conceive, develop and produce written words or 'copy' for advertisements, such as original slogans and text for printed ads and leaflets, and scripts and jingles for TV and radio commercials. This involves coming up with original catchphrases, slogans, messages and strap lines as well as writing all the wording in any type of advertising.