MA/PG Dip/PG Cert e-Marketing and Social Media

Overview & facilities

This innovative and cutting-edge course will provide you with both sound theories and marketing practices for a competitive advantage in the work and business environment. MA E-Marketing and Social Media students attend guest lectures by professionals from organisations such as YouTube, Twitter, Groupon, Microsoft Technology Centre, Google and several others. Live projects have included a video competition for Wilson sports company in Chicago. The course covers specialist topics related to e-marketing and social media. In addition to the above, you will also study subjects related to entrepreneurship and innovation as well as marketing intelligence. All subject areas feed into applied action research project (Professional Practice Projects) or the Dissertation, both of which are an extensive piece of original research investigating a specific issue from within the area. We will make you aware of opportunities in the market place and empower you to believe you can make a real difference and shape your own future.

The course is designed to foster entrepreneurial talent and to encourage small business management skills through the review and application of theory and practice in the field. We aim to make you aware of opportunities in the market place and empower you to believe you can make a real difference and shape your own future.

The course starts in September. The course is available one year full-time or two years part-time.

Read about Middlesex MA e-Marketing and Social Media students here:

MA e-Marketing and Social Media postgraduate students win sports video project.

A current student talks about the course to New Media Age. 

Content & modules

Modules

• Year 1

  Dissertation MM (60 Credits) - Optional

  This module aims to develop your ability to produce independent research in the academic and practical discipline of marketing. By undertaking the process of researching and writing a dissertation or applied project independently you will gain practical competence in the application of research methods, while adding to your knowledge and understanding of your chosen area of marketing.

  e-Marketing Strategy (30 Credits) - Compulsory

  The module defines and explains the concepts and tools required to build and maintain an effective e-marketing strategy. It explores the use of technology for marketing purposes, evaluates the comparative roles of online and offline marketing practice, and assesses some of the broader issues related to electronic marketing. It addresses how technology can be successfully integrated within the larger context of successful marketing plans.

  Entrepreneurship, Innovation and Small Business Marketing (30 Credits) - Compulsory

  Entrepreneurship is seen as involving two vital ingredients: innovation and creativity - but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial/ small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in today s dynamic commercial and social environments will be highlighted, incorporating the application of the latest E-marketing strategies. Students will be challenged to think and act entrepreneurially with the objective of being in a position to start their own business or being able to bring an entrepreneurial approach to existing organisations. It also aims to make them aware of opportunities in the market place and generate a can do mentality - one that empowers students and shows them that they can shape their own destinies.

  Marketing Intelligence (30 Credits) - Compulsory

  This module introduces the information, information handling and modelling methods increasingly used by marketers as a basis for decision making. Contemporary marketing information is often large volume, heterogeneous and complex, and an increasing proportion of it is available digitally and in real time. This module exposes students to the characteristics of the emerging information landscape including sources, provenance, quality and availability , key marketing applications in both online and offline contexts, and a range of tools and techniques for making sense of this information in support of strategic, tactical and operational decision making. The module also examines the use of what if analysis including computer simulations, scenario planning and role-playing games which provide alternative approaches to planning for the future.

  Professional Practice Project (60 Credits) - Optional

  This module provides students with an opportunity to undertake a project related to an organisation s needs, as an alternative to the dissertation based on more conventional academic research. The project will enable students to build on their academic learning by providing them with the opportunity to undertake a project during which they will apply and further develop work-related knowledge, skills and capabilities, together with the aptitude to learn from experience. Professional practice projects will normally be one of the following: - An applied project, in which a student operating outside an organisation undertakes to propose, create, build and/or evaluate an implementation of an operational structure, a technology, or some other innovation for a specific organisation; - A project in which a student is attached e.g. as an intern, part-time employee or consultant to an organisation, and participates in some clearly defined element of a project that typically involves a group of employees; - A practitioner project undertaken by an employee within an organisation, normally with managerial responsibility. The project will typically concern some form of change leadership, with the practitioner student having responsibility for designing, implementing and/or evaluating some form of significant change within their organisation.

  Social Media Strategy (30 Credits) - Compulsory

  The module provides students with an introduction to social media marketing and corporate communication strategies using social media. It outlines theories and drivers of social media in today s marketing landscape. It also examines how social media facilitates and changes the behaviours of consumers in the marketplace. In addition, it explores how businesses are increasingly incorporating social media into their business strategies including market research and customer service. The module will discuss social media from a strategic perspective as well as focus on specific technologies and tactics.

Compulsory Modules

e-Marketing Strategy
The module defines and explains the concepts and tools required to build and maintain an effective e-marketing strategy. It explores the use of technology for marketing purposes, evaluates the comparative roles of online and offline marketing practice, and assesses some of the broader issues related to electronic marketing. It addresses how technology can be successfully integrated within the larger context of successful marketing plans.

Social Media Strategy
The module provides students with an introduction to social media marketing and corporate communication strategies using social media. It outlines theories and drivers of social media in today’s marketing landscape. It also examines how social media facilitates and changes the behaviours of consumers in the marketplace. In addition, it explores how businesses are increasingly incorporating social media into their business strategies including market research and customer service. The module will discuss social media from a strategic perspective as well as focus on specific technologies and tactics.

Entrepreneurship, Innovation and Small Business Management
Entrepreneurship is seen as involving two vital ingredients: innovation and creativity—but with that little extra push to achieve. This module is designed to foster entrepreneurial talent and to encourage and develop entrepreneurial/ small business management skills through the review and application of theory and practice in the field. The diversity of entrepreneurship in today’s dynamic commercial and social environments will be highlighted, incorporating the application of the latest e-marketing strategies. Students will be challenged to think and act entrepreneurially with the objective of being in a position to start their own business or being able to bring an entrepreneurial approach to existing organisations. It also aims to make them aware of opportunities in the market place and generate a ‘can do’ mentality - one that empowers students and shows them that they can shape their own destinies.

Marketing Intelligence
This module introduces students to the information and modelling methods increasingly used by marketers as a basis for decision making. Contemporary marketing information is often large volume, heterogeneous and complex and an increasing proportion of it is in digital form. This module exposes students to the characteristics of the emerging information landscape (including sources, provenance , quality and availability), key marketing applications in both online and offline contexts, and a range of tools and techniques for making sense of this information in support of strategic, tactical and operational decision making. The module also examines the use of 'what if?' analyses (including computer simulations, scenario planning and role-playing games) which provide alternative approaches to planning for the future.

One option from the following:

Professional Practice Project or Dissertation (MM)
All subject areas feed into the Applied Action Research Project (Professional Practice Project) or Dissertation. Both are extensive pieces of original research investigating a specific issue drawn from within the programme area.

Entry & applying

Standard Entry Requirements

The course is designed for graduates of any discipline who wish to become marketers. Normally a second class honours degree or above in marketing, communications, or a business related field, or an overseas equivalent, or a professional qualification of an equivalent standard is required. You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.  

International entry requirements

We accept the equivalent of the above from a recognised overseas university, to find out more about the requirements from your country, see further information under support in your country.

English language requirements

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.5 (with minimum 6.0 in all four components) or TOEFL paper based 575 (no less than 4.5 in test of written English) or TOEFL internet based 90 (with no less than 19 in each component) Middlesex also offers an Intensive Academic English course (Pre-Sessional) that ranges from 5-17 weeks, depending on your level of English. Successful completion of this course would meet English language entry requirements. For more information on applying for the pre-sessional please email english@mdx.ac.uk. For details of other equivalent English language requirements that Middlesex accepts see international entry requirements.

How to Apply

Apply now

Applications for postgraduate study should be made directly to the university. The quickest way to apply is by making an online application, once you have created your account and completed your application, you will be able to track the progress of your application online. Alternatively, you can fill in an application form and return it to the appropriate admissions office. UK and EU students should apply directly to the London office. Non-EU international students can apply to our international admissions office in London, or use our network of regional offices across the world to assist you with your application.

Fees & funding

The tuition fee for MA e-Marketing and Social Media for the academic year 2012/13 is as follows:

UK/EU Students

Full-time students: £9,000
Part-time students: £75 per taught credit

Find out about our flexible payment plans for UK/EU students, and how they can help you spread the cost of your course.

International Students

Full-time students: £11,700
Part-time students: £93 per taught credit

Careers & placements

The course will provide all graduates with sound preparation for enhanced career opportunities in marketing, including positions such as online marketing manager, SEO specialist, database marketing manager, e-marketing manager, social media analyst, internet channel manager and electronic media product manager. Equally, opportunities would exist for students to progress onto PhD or DProf in a related area.

Read about Middlesex MA e-Marketing and Social Media students here:

MA e-Marketing and Social Media postgraduate students win sports video project.

A current student talks about the course to New Media Age.