Media Management MSc | Middlesex University London
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Media Management MSc

Learn about the course below
Code
PGN2P3
Start
October 2018
September 2018 (EU/INT induction)
Duration
1 year full-time
2 years part-time
Attendance
Full-time
Part-time
Fees
£8,800 (UK/EU)
£13,500 (INT)
Course leader
Theresa Cronin

Challenging, diverse and always evolving – the media plays a vital role in the global economy. The MSc Media Management equips you to navigate the legal, cultural, economic and technological contexts in which media organisations operate, and equips you with the skills you need to become an outstanding media manager.

Why study MSc Media Management at Middlesex University?

MSc Media Management is an interdisciplinary course, consciously designed to be flexible to your strengths and the career you’re looking to excel in. Whether you’re looking to become a masterful events manager, marketing guru, communications expert or entrepreneur in the media, you’ll choose from an impressive array of modules to tailor your learning.

Based in our £80 million specialist Grove building and supported by our Business and Law Schools, you'll be taught by leading practitioners and academics, with opportunities to collaborate with students across a range of disciplines. Through a combination of theoretical and practical learning, you'll develop a critical understanding of management operations in contemporary media industries with a strong focus on research and its impact on audiences, businesses and industries worldwide.

Course highlights

  • You’ll be taught by academics who are either actively engaged in media research or who have extensive media industry experience, giving you a unique blend of emergent ideas and real-world knowledge.
  • We welcome industry leaders to work with our students. Last year we welcomed Adrian Wootton, Chief Executive of Film London, Alison Small, CEO of the Production Guild of Great Britain, Aaqil Ahmed, Commissioning Editor for Religion and Head of Religion and Ethics, James Mackley, Director of Financial Economics and OFCOM and Mathieu Prin, Programme Manager of the World Cities Culture Forum to give guest lectures and share their insight and experiences with our students.
  • You will be working in state-of-the-art media facilities, including fully-equipped digital media workshops, television studio and news room.
  • As a student of this course you'll receive a free electronic textbook for every module.

What will you study on the MSc Media Management?

This course covers key subjects related to the management and structure of the media and promotional industries, including the relationships between creative skills and management strategy.

There are three compulsory core modules on this course and a range of additional module options covering more specialist areas of Media Management.

  • Term 1

    • Media and Creative Industries (30 Credits) - Compulsory

      Develop the ability to critically analyse the changing economic forces and regulations which direct and constrain the choices of managers within the media industries. Through a series of lectures, seminars and written assignments you will explore the key social, political and cultural factors that influence media management strategies across the public and commercial sectors.

  • Term 2

    • Research Methods (30 Credits) - Compulsory​

      Explore key research methods in media, culture and communication, and the practical issues that affect how they are carried out. Through in-depth discussion and experimentation with both qualitative and quantitative approaches to researching people, texts, institutions and media industries, you will develop advanced knowledge and skills that will not only enhance your learning but your future career and any further study you embark on.

    • Key Skills in Media Management (30 Credits) - Compulsory​

      This module features advanced learning in three key Media Management skills: managing technological change within media industries; leadership for creative teams; and researching for creative development.

  • Plus optional modules totalling 30 credits

    • Arts Management in Practice (30 Credits) - Optional

      This module will enable you to critically examine contemporary issues in the field of arts management in its global context, as a foundation for the range of pathways to arts management practice. You will engage with critical debate around the relationship between creative practice, arts management, communities and audiences, examining the impact of the industry’s structural issues, art form and external environments.

    • Cultural Events Management (30 Credits) - Optional

      This module engages with the principles and practice of cultural events management through the production of a range of arts and music projects. Using the Kolb Experiential Cycle as the framework for learning, you will lead two or more live events projects over the course of the module, developing a sophisticated understanding of the discipline as they progress. Drawing on arts management, event management and project studies, the module will develop the advanced knowledge and skills needed to plan, finance and manage commercial and subsidised music and arts events.

    • New Ventures in the Creative Economy (30 Credits) - Optional

      This module is concerned with both entrepreneurship and the creative economy. You will think critically about the challenges and opportunities facing new ventures in the sector, both in terms of specific business models and the broader socio-economic context. Attention will be paid to issues of diversity and equality, as well as to the legal and political context in which the ‘creative industries’ operate and, indeed, are defined, both in the UK and internationally. You will examine the ways in which funding, networks and markets are linked to entrepreneurial activities, studying the social entrepreneur and ‘lifestyle entrepreneur’ alongside those ventures with the potential for high growth.

    • Media and Creative Writing (30 Credits) - Optional

      This module explores how to capture an audience with creative writing using today’s plethora of on and offline communication tools, equipping you with the knowledge to identify and target markets and manage different types of text outputs, individually and collaboratively.

    • Scripting, Producing and Directing (30 Credits) - Optional

      This module provides you with hands-on experience in the key elements of the filmmaking process and the insight to match. Working from script through to production and direction, you will learn what informs key artistic and economic decisions, whose responsibility these decisions are and how they are applied.

    • Moving Image Practice (30 Credits) - Optional

      Through the development of your own moving image project – whether a video installation or a mobile experience - you will learn about a range of practices and start to push the boundaries of what we understand as moving image.

    • Digital Marketing (15 Credits) - Optional (Term 1)

      The aim of this module is to develop your systematic knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate your learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

    • Brand Analytics: Methods and Strategies (15 Credits) - Optional (Term 1)

      The aim of this module is to develop your ability to measure, predict, and critically evaluate key performance indicators of brands. You will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development.

    • City, Region and Nation Branding (15 Credits) - Optional (Term 2)

      The aim of this module is to equip you with the key skills for understanding the complex nature of city, region and nation brands. Beginning with an overview of the nature of places, the module introduces the key concepts of place branding and familiarises them with place brand management at city, region and country levels.

      Please note, this module is not offered in 2017/18

    • Cross-Cultural Communications and Global Brands (15 Credits) - Optional (Term 2)

      The ability to communicate in culturally diverse settings has become a key prerequisite of successful global brands. This module examines the discipline of cross-cultural communications in relation to global marketing. It is concerned with the development, implementation and evaluation of marketing communication activities across a diverse range of cultural settings. You will consider how cultural values influence, and can be reflected in, global communication programs for both ‘goods’ and ‘services’ markets. Message creation, execution and the available vehicles of message distribution will be evaluated across different cultural contexts. Through exposure to a wide range of real-life examples, you will be able to design comprehensive communication solutions to boost brand shares globally.

  • Term 3

    • Dissertation (60 Credits) - Compulsory​

      Your final dissertation is an opportunity for you to take all the knowledge and skills you have acquired in the preceding modules and apply them to a substantial project and/or written dissertation. You can choose one of two options: either a 12,000 word written piece on a chosen area of Media Management or an industry report (4,000 words) and a smaller dissertation (8,000 words).

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

How is the MSc Media Management degree taught?

This course is flexibly designed to put you at the centre of your learning by using a range of teaching and assessment approaches that take into account your individual interests, abilities and ambitions in Media Management. You will be taught through a combination of lectures, seminars, workshops, tutorials and online activities.

Full-time students attend classes for two semesters beginning in September and complete their dissertation requirement by the end of the following September. Part-time students attend classes for four semesters and complete their dissertation requirement by the end of September in their second year.

Assessment

Assessment varies across the course. Core modules typically require essays, reports or project work of between 2,500-5,000 words, while more creatively focussed optional modules have a variety of assessment formats including film scripts and treatments, a portfolio of creative writing, completed films or the staging of a successful event.

  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

How can the MSc Media Management support your career?

Our graduates are ambitious and their knowledge and skills are highly prized by employers across the world. Our graduates go on to take up challenging roles within a range of media industries including Public Relations and Communications agencies, Events Marketing agencies, Business Intelligence, Social Networks, Music Licensing and Record Labels.  Students from our course have also taken up roles in high profile international companies such as ZDF, Deluxe Entertainment Services Group and Bauer Media Group.

Work placements

Work placements are proven to increase your success in the job market, as well as being a fantastic experience. You can gain credit for any Work placements you undertake by using the experience as a basis for your final Dissertation Project.  Students are encouraged to seek out some of the many opportunities London has to offer whilst being supported by one of our dedicated Employability Officers throughout the process.

Dr Theresa Cronin
Programme leader

Theresa is programme leader for the MSc Media Management and an expert in media regulation and audience studies. She has published papers on the legal and regulatory debates surrounding controversial film and is currently developing a project on women's reception of television violence.

Deborah Klika

Deborah has enjoyed a varied career in a range of capacities in the Australian Film and TV industry, including her work as the convenor of the Advisory Council for the Australian Broadcast Corporation. She is an emerging screenwriter with an emerging research profile in TV sitcom and film narrative comedy.

Dr Anne Robinson

Anne is a Lecturer in Creative Media and an international, experimental artist. She has exhibited work across the world including Minneapolis, Singapore and Marseilles, and has shown her work in galleries across the UK including the V&A and the Bank Gallery in London as well as on Channel 4.

Dr Josie Barnard

Josie is the author of five acclaimed Virago books, including The Book of Friendship (2011) and the novel Poker Face (1996), which won the Betty Trask Award and was made into a Film Four short. She has worked as an editor and journalist, writing features and reviews for newspapers and magazines including the Guardian, the Telegraph and the TLS.

Other courses

Arts Management MA

Start: October 2018, September 2018 (EU/INT induction)

Duration: 1 year full-time, 2 years part-time

Code: PGN2W1

Creative Technology MA/MSc

Start: October 2018, September 2018 (EU/INT induction)

Duration: 1 year full-time

Code: MA PGW280, MSc PGW281

Film MA

Start: October 2018, September 2018 (EU/INT induction)

Duration: 1 year full-time, 2 years part-time

Code: PGP303

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