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Key Account Management

This workshop focuses on how to manage accounts to maximise their potential. It tackles how to deal with the political element of decision making and provides delegates with a unique insight into organisational cultures and how to adapt their techniques to suit different companies.

Course content

This workshop includes:

  • Challenging role-plays, practical advice on real issues and a bespoke summary of performance
  • Value of trust, empowerment and delegation in determining organisational culture

Learning outcomes

By the end of the session delegates will:

  • Understand the definition of Key Account Management and its applicability to your own organisation
  • Define the business and organisational benefits and value to a key account management approach
  • Be equipped with knowledge and skills to apply a key account management implementation plan

Progression routes

This course is part of the Institute for Work-Based Learning (IWBL) Management Series and other workshops include:

Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

For further information, please email our Business Development team or call 020 8411 5050.

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