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Marketing - Short course

This workshop will help delegates gain an awareness of place and need of marketing, and discuss the varied skills and awareness of market analysis and consumer buying behaviour.

Course content

The one-day workshop covers a wide range of highly relevant topics:

  • The marketing function and its key role
  • Customer buying behaviour
  • Marketing routes
  • Market information and research
  • Promotion and advertising
  • Market risk
  • Market planning

Learning outcomes

By the end of the session delegates will:

  • Understand the key components of marketing, including product and pricing, branding and customer profiling
  • Be able to explain the value of marketing to the sales process and how it can inform  business and sales strategy
  • Be equipped with knowledge and skills to apply a marketing plan

Progression routes

This course is part of the Institute for Work-Based Learning (IWBL) Management Series and other workshops include:

  • Advanced selling skills
  • Effective preparations and follow up of client meetings
  • Excellence in customer service
  • Key account management
  • Marketing
  • Maximising fund raising opportunities
  • Maximising social media impact
  • Networking successfully
  • Writing a sales strategy

Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

For further information, please email our Business Development team or call 020 8411 5050.

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