Using Social Media to Develop and Drive Business | Middlesex University London
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    Using Social Media to Develop and Drive Business

    Social media is now an essential part of digital marketing strategy. Over the past decades, digital marketing has changed the way we do business. Social media is now a major driving force behind the new wave of change. Businesses use social media networks to increase inbound traffic and build brand awareness.

    You therefore need to understand where your customers "hang out" and be there with them. You need to listen to them and engage with them within the social media networks such as Facebook, Twitter and LinkedIn. You also need to understand that they may be on newer social media networks, including Foursquare, Quora, Google+, Pinterest and others.

    This workshop explores how you can succeed on social media networks.

    Course content

    This workshop covers a wide range of highly relevant topics:

    • LinkedIn for business
    • Facebook marketing
    • Twitter for business
    • Online brand reputation
    • Online marketing
    • Blogs
    • Learning outcomes

    Learning outcomes

    By the end of the session delegates will:

    • Review existing social media applications, considering their pros, cons and suitability in  terms of own customer reach
    • Be equipped with knowledge and skills to apply a sales aligned social media implementation plan

    Progression routes

    This course is part of the Institute for Work-Based Learning (IWBL) Management Series and other workshops include:

    • Advanced selling skills
    • Effective preparation and follow up of client meetings
    • Excellence in customer service
    • Key account management
    • Marketing
    • Maximising fund raising opportunities
    • Maximising social media impact
    • Networking successfully
    • Writing a sales strategy

    Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

    For further information, please email our Business Development team or call 020 8411 5050.

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