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Writing a Sales Strategy

The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.

Course content

This course covers a wide range of highly relevant topics:

  • Identify sales strategy
  • Key skills in setting strategies
  • Researching sales
  • Internal communication systems

Learning outcomes

By the end of the session delegates will:

  • Understand the key components of a sales strategy with regards market and competitor analysis
  • Understand product offering, customer engagement, retention, development and growth
  • Be equipped with knowledge and skills to apply to a sales strategy implementation plan
  • Create a sales strategy that optimises organisational resources
  • Align sales strategy with the organisation's grand plan and avoid costly misalignment
  • Defend hard won share of sales segments

Progression routes

This course is part of the Institute for Work-Based Learning (IWBL) Management Series and other workshops include:

  • Advanced selling skills
  • Effective preparation and follow up of client meetings
  • Excellence in customer service
  • Key account management
  • Marketing
  • Maximising fund raising opportunities
  • Maximising social media impact
  • Writing a sales strategy

Completion of four of the workshops in this series and a Work-Based Learning Report leads to a Middlesex University Certificate in Personal and Professional Development NQF Level 4.

For further information, please email our Business Development team or call 020 8411 5050.

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