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Marketing

MKT3130 International Marketing
This module will allow you to become familiar with the nature of a selection of international issues and gain an understanding of their implications on the firm’s marketing strategies and activities, and the wider environment.

MKT3150 Advertising and Sales Promotion
Learn how to develop an advertising campaign and related communication strategies to help prepare yourself for employment in an advertising agency or for responsibilities in the promotion or marketing department of an organisation.

SUM0099 e-Marketing and Social Media Strategy
A successful e-marketing and social media strategy is considered to be a critical success factor for companies and entrepreneurs working in any sector of the economy. This intensive masterclass will help you to understand the evolving landscape of e-marketing and social media and to acquire a toolkit for deciding and delivering your own strategies.