ADVERTISING AND SALES PROMOTION MKT3150
- Dates: Five weeks, 5 to 31 July (exam: Mon 6 Aug)
- Times: Week 1: 1.30pm to 4pm Thursday and Friday, Weeks 2 to 4: 1.30pm to 4pm Monday to Thursday, Week 5: 1.30pm to 4pm Monday and Tuesday
- Lecturer: Michael Kourtebelides
Location:
London: Trent Park
Fees:
UK/EU £645 International £1,860
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Course overview:
This module aims to identify and understand the key principles and practices of advertising. Also it includes the developing of advertising campaigns and related communication strategies. The module will prepare you for employment in advertising agencies or for responsibilities in the promotions or marketing departments of firms.
Credits: 30
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Pre-requisites:
General knowledge of marketing preferred (Middlesex students require MKT1111, MKT1112 or MKT1113).
Barred combination:
MKT3151
Assessment:
Coursework (70%), examination (30%)
Exam: Monday 6 August
How to apply:
