INTERNATIONAL MARKETING MKT3130
- Dates: Five weeks, 5 to 31 July (exam: Mon 6 Aug)
- Times: Week 1: 10am to 12.30pm Thursday and Friday, Weeks 2 to 4: 10am to 12.30pm Monday to Thursday, Week 5: 10am to 12.30pm Monday and Tuesday
- Lecturer: Michael Kourtoubelides
Location:
London: Trent Park
Fees:
UK/EU £645 International £1,860
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Course overview:
This module introduces you to a range of concepts in the field of international marketing. With globalisation there is a need to know how managers manage an ever increasing set of complex factors and issues that may have drastic impacts on the business. The module will allow you to become familiar with the nature of a selection of international issues and gain an understanding of their implications on the firm's marketing strategies and activities, and the wider environment.
Credits: 30
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Pre-requisites:
General knowledge of marketing is preferred (Middlesex students require MKT1111, MKT1112 or MKT1113)
Barred combination:
None
Assessment:
Coursework (60%), examination (40%)
Exam: Monday 6 August
How to apply:
