Discover how to create an effective ad campaign and develop your understanding of communications in this career-focused course.
This stimulating module prepares you for employment in advertising agencies or for responsibilities in a promotions or marketing departments. You'll discover how to develop advertising campaigns and related communication strategies.
Through lectures, seminars and online activities, you'll identify and understand the key principles and practices of advertising.
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Four weeks, 4 to 26 July 2016
Weeks 1 to 3: 10am to 3pm Monday, Tuesday, Thursday
Week 4: 10am to 3pm Monday, Tuesday
Coursework (70%), examination (30%)
Exam to take place on Monday 1 August.
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