This module puts marketing into the global context and shows the importance of international marketing in the era of globalization.
The module familiarises you with the theoretical base for the international marketing and provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment.
Download a full course description.
4-26 July 2016
Weeks 1-3:10am to 3pm Monday, Tuesday and Thursday
Week 4: 10am to 3pm Monday and Tuesday
Coursework 60%, Examination 40%