Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
Our one-year course is ideal if you want to develop marketing expertise within a range of businesses and companies, and learn to communicate and sell your ideas to commercial audiences.
Supported by expert tutors who bring industry experience to their teaching, you'll study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.
Our one-year Business Management (Marketing) top-up course is for you if you already hold a business foundation or HND qualification, and you're based in either the UK or overseas. It will prepare for a diverse range of careers in businesses, governmental and third sector organisations.
You'll learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We'll also ensure you develop specialist knowledge in:
We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.
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You'll study two set modules in Strategic Management and Services Marketing.
You'll also choose two options from specialist marketing modules: E-Marketing and Social Media, Public Relations, International Marketing, Consulting in Organisations, Advertising and Promotion, New Venture Management, and also take either a work internship or a research project.
This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.
This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.
The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations. Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.
This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.
This module aims to develop your knowledge of the theory and practice of advertising and promotion. Students learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.
This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.
This module introduces students to the complexities of developing and starting a new venture. It examines both the theoretical and practical concepts of entrepreneurship including how to identify business opportunities, establish a business model, acquire resources, and develop a business plan. It also familiarises the students with the entrepreneurial attributes and problem solving in entrepreneurial context.
This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.
This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies, students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.
This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples. Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.
The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions. The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.
To find out more about this course please download the Business Management (Marketing) (Top-up) BA Honours specification (PDF).
We review our courses regularly to improve your experience and graduate prospects so modules may be subject to change.
We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.
We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.
Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.
We'll help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.
You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.
We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget.
Upon graduation, you could find work in a range of industrial, commercial and third sector organisations such as:
Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career.
Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.
Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has put us in the top 10 UK universities for students who want to be CEOs and entrepreneurs (Hitachi, 2021).
Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.
Our location in London helps us connect you with over 1,000 industry partners to develop your future employment prospects.
And we have unique work and study opportunities at our campuses in Dubai and Mauritius. You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career. Read more about international mobility.
The fees below are for the 2024/25 academic year:
Full-time: £9,250
Part-time: £77 per taught credit
Full-time students: £16,600
Part-time students: £138 per taught credit
The following study tools are included in your fees:
To help make uni affordable, we do everything we can to support you including our:
Find out more about undergraduate funding and all of our scholarships and bursaries.
1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.
Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.
We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.
Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.
Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.
At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.
Start: September 2024
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time
Code: N504
Start: September 2024
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time
Code: N200
Start: September 2024
Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time
Code: N500