Advertising, Public Relations and Branding BA Honours | Middlesex University London
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Advertising, Public Relations and Branding BA Honours

Learn about the course below
Code
NP53
Start
October 2018
EU/International induction: September 2018
Duration
3 years full-time
Usually 5 years part-time
Attendance
Full-time
Part-time
Fees
£9,250 (UK/EU) *
£12,500 (INT) *
Course leader
James Graham

Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

Why study BA Advertising, Public Relations and Branding at Middlesex University?

If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.

At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics.

At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career.

Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.

Course highlights

  • This is the only degree in the UK that brings together advertising, public relations and branding
  • There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network
  • Graduate with the skills, portfolio of work and industry connections that employers demand
  • 100 % assessed by coursework
  • You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor
  • As a student of this course you'll receive a free electronic textbook for every module.

What will you study on the BA Advertising, Public Relations and Branding?

This innovative course explores a broad range of subjects and practices within the fields of advertising, PR and branding, from creative advertising and promotional video production to social media PR and place branding. You will learn about the traditional differences between paid, earned and owned media, but also the ways in which brand communications are transforming this media landscape.

This course will enable you to develop all the practical skills that are integral to the disciplines of advertising, PR and branding. You will learn the full range of qualitative and quantitative research methods, including digital data analytics, to generate insights into consumer behaviour. These insights will inform the design, development and pitching of creative work and campaigns, which will see you producing strategy documents and promotional media that will include social media content, adverts, events and videos.

By the end of the course you will have developed a compelling portfolio of academic and creative work, but also essential skills in self-branding and reputation management

Modules

  • Year 1

    • Brands, Media and Society (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Creative Advertising (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Public Relations Practice (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Content Design (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

  • Year 2

    • Understanding Consumer Culture(30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Brand Management(30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Campaign Planning (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Creative Industries Work Placement (30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Promotional Cultures (30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Promotional Video Production (30 credits) - Optional

      This is a new course and the module description will be available shortly.

  • Year 3

    • Independent Project (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Digital Advertising (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Social Media and Public Relations (30 credits) - Compulsory

      This is a new course and the module description will be available shortly.

    • Campaigns and Social Impact (30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Entrepreneurship (30 credits) - Optional

      This is a new course and the module description will be available shortly.

    • Place Branding and International Diplomacy (30 credits) - Optional

      This is a new course and the module description will be available shortly.

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

  1. Overview
  2. Teaching and learning
  3. Assessment and feedback
  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

How can the BA Advertising, Public Relations and Branding support your career?

You will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and Marketing, but also in related roles in a range of sectors. You may go on to become self-employed and run your own business, agency or startup, or go on to postgraduate study in a cognate area of media communications, media management and marketing.

Recent students successfully gained employment in the following roles after graduating:

  • Creative Copywriter at Forever Beta
  • Marketing Executive at VeryFirstTo
  • Senior Account Executive at Whynot!
  • International Events Director at Innovation Enterprise
  • Social Media Specialist at Marin Software
  • Account Manager at APS Group
  • Researcher at THIRD BRIDGE
  • Student Engagement and Marketing Officer at Compass Group
  • Content and Social Media Manager at HeadShotBG
  • PR Account Executive at Samphire Communications Ltd
  • Community Manager at Adidas
  • Account Executive at TBWA

The students in the last two roles also won the coveted Dean’s Award for Academic Excellence for the highest grades across the School on graduation, exemplifying not just the caliber of the degree but also our vision of how academic achievement and practical expertise go hand in hand.

  • Lotte Pernille Backer Jaeger

    Advertising, PR and Media Graduate

    My experience at Middlesex made me aware of all the opportunities that are opened to you with a degree in Advertising, PR and Media. I got a job before I graduated as a project manager at Mediaplanet back home in Oslo.

    I have nothing but positive things to say about my three years on the degree. I loved the combination of the different modules, I feel like I got a lot out of the years at Middlesex, and that it prepared me for a future job and career in the media business.

Other courses

Digital Media BA Honours

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Code: P307

Journalism and Communication BA Honours

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Duration: 3 years full-time, Normally 5 years part-time

Code: PP35

Marketing BA Honours

Start: September 2018

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N500

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