"The combination of industry experienced tutors and varied modules made my degree enjoyable and interesting. I secured a 2:1 and a full-time job before I had graduated."Georgina Godfrey, BA Advertising, Public Relations and Media graduate
Launch your career in advertising and public relations with a bang with BA Advertising, Public Relations and Media at Middlesex. Our students learn at a fast pace through both theory and practice, entering the competitive media industries as versatile communications professionals.
If you’re passionate about working in the media, this degree ensures you’re prepared for an exciting career in advertising and public relations, as well as promotional media more generally.
With BA Advertising, Public Relations and Media it’s not just about the how, it’s also about the why. You’ll be learning how to plan and implement PR and advertising campaigns whilst all the time developing your critical understanding of the crucial but often controversial roles played by advertising, PR and branding in culture and politics.
At the heart of the degree is a focus on branding and digital media and you can expect to be taught by leading academics with industry experience in these areas, learning through thinking and doing, theory and practice. What’s more the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.
We champion work placements and ensure that our students are learning through live briefs to find real world solutions as well as gathering insight from current industry leaders.
While studying with us, our students have gained high-profile placements at companies including Saatchi and Saatchi, MTV and the BBC
In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.
In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.
Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.
You can find more information about this course on the programme specification.
Students will consider the circulation of information on a global scale and will ask how it contributes to the development of a global culture. Where does news come from? Is it the same all over the world? To what extent is global media shaped by western organizations? Students will explore the role of the internet in reshaping the way journalism in produced and consumed, look at alternative news sites, citizen journalism, grassroots or community based journalism, diasporic media and blogging. Although the primary focus is broadcast news, the module will also explore a range of global journalistic content and forms of media production.
This module explores the theory and practice of international and digital communication management. Students taking this module can expect to develop knowledge and understanding of the development and status of public relations in various parts of the world - among emerging as well as developed markets - and to develop advanced skills in the delivery and critical evaluation of public relations practices in international contexts.
This module introduces key arguments and debates concerning subjectivity, consumer culture and the media. Students will develop knowledge and understanding of the ways in which identity has changed as a result of the development of global consumer culture and develop advanced skills in ethnographic research methods.
You will learn through talks by speakers from the industry, demonstrations and practical sessions, as well as lectures, seminars, workshops and tutorials, where you will debate your ideas with other students, and your own independent study and reading. You will work on practical projects, critical analyses and case studies, written assignments, problem-solving exercises and presentations. Specific sessions will hone your IT, essay-writing, research and project development skills.
You will have the opportunity to do a work placement in your final year.
You will be assessed in a variety of ways: you will produce media texts, practical work and written assignments, including advertising and social media content, essays, reports, critical analyses and case study evaluations. Presentations will be another form of assessment. Some assessed work will be done in groups. You will also be encouraged to reflect on your work and your achievements yourself.
We accept applications from students with a wide range of qualifications and a combination of qualifications. Please refer to the table below for our typical offers for this course.
Typical offers for this course:
A Levels minimum two, maximum three subjects
Edexcel BTEC Level 3 Extended Diploma minimum two, maximum three subjects
Access to HE Diploma
Pass with 45 credits at Level 3 , of which all 45 must be Merit or higher
If you are unable to meet the entry requirements for this course you may still be eligible for our Foundation year course. This is an extra year of study to prepare you for the full degree. For more information see our Foundation Year in Media page.
The UCAS Tariff has changed for courses starting in September 2017. The points awarded to each qualification have been lowered in comparison to the previous UCAS Tariff. Our entry requirements are displayed as the grades you will require, however if you wish to find out the equivalent tariff points please use the UCAS calculator.
UK/EU and International students are eligible to apply for this course.
If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. For further information please visit our Transfer students page.
If you have relevant work experience, academic credit may be awarded towards your Middlesex University qualification. For further information please visit our Accreditation of Prior Learning page.
We accept the equivalent of the above qualifications from a recognised overseas qualification. To find out more about the qualifications we accept from your country please visit the relevant Support in your country page.
If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.
You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.
You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.0 (with minimum 5.5 in all four components). Visit our English language requirements page for a full list of accepted English tests and qualifications. If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.
Entry onto this course does not require an interview, entrance test, portfolio or audition.
Roles within advertising and media are diverse and exciting. The breadth of opportunity extends to the commercial and public sector, as well as the wider creative and cultural industries.
Well-trained graduates are essential to the future of these industries. From copywriter, to art director to account manager – advertising is a diverse creative field that continues to expand in the digital realm. Public relations roles, such as media officer and PR manager, put you at the centre of the fast-paced media world.
Our graduates have progressed into the following roles: advertising account executive; press officer; public relations account manager; market research executive; information officer/manager; editorial assistant; arts administrator; event organiser; news producer; programme researcher broadcast/film/video; TV/Film/video producer or production assistant; online journalist; media planner; cultural policy researcher.
Lotte Pernille Backer Jaeger
BA Advertising, Public Relations and Media graduate
"My experience at Middlesex made me aware of all the opportunities that are opened to you with a degree in Advertising, PR and Media. I got a job before I graduated as a project manager at Mediaplanet back home in Oslo.
"I have nothing but positive things to say about my three years on the degree. I loved the combination of the different modules, I feel like I got a lot out of the years at Middlesex, and that it prepared me for a future job and career in the media business."
BA Advertising, Public Relations and Media graduate
"After graduating from Middlesex I started my career as a Media Executive at Mediacom (named media agency of the decade by Campaign Magazine) in their recruitment marketing department. Whilst there I became a digital direct response specialist, focusing on domestic market clients including the Royal Bank of Scotland, Metropolitan Police and Direct Line Group. My favourite project was RBS's sponsorship of Manchester Pride. With a minimal budget I was tasked with garnering as much free advertising and publicity as possible and negotiated a sponsorship partnership with Gaydar Radio.
"It was the research and analysis techniques that I honed during my time at Middlesex that helped me to achieve this. My experiences at Middlesex have helped me greatly in my career as a Media Planner as I have been better able to understand markets and plan my work accordingly."
BA Advertising, Public Relations and Media graduate
"I have nothing but positive things to say about studying at Middlesex. The combination of industry experienced tutors and varied learning modules made my degree enjoyable and interesting. The encouragement I received to focus on things I enjoyed and am good at during my third year projects helped me to secure an unexpected 2:1 and a full-time job before I had graduated."