This multi-disciplinary, industry-relevant degree gives you the opportunity to work with a wide range of media and visual communication methods central to the fashion industry including styling, photography, graphic communication, portfolio presentation and show production.
Why study BA Fashion Communication and Styling at Middlesex?
Our diverse degree has a contemporary approach to fashion communication and is highly relevant to todays fashion industry. We have a reputation for producing a broad range of high quality creative work using traditional methods as well as digital media and emerging technologies. Our graduates go on to work in areas including styling, photography, graphic design, journalism and curation.
"I really like the diversity the course has offered me."
Kerry Francis, Fashion student
This is a studio-based degree that gives you the opportunity to develop practical fashion communication and styling skills while contextualising your work and connecting your thinking to cultural, political, socioeconomic and philosophical issues. We encourage creativity, problem solving skills and independent thinking at every stage of the course. You will learn not only the knowledge and practical skills essential for a successful career in fashion but also develop a range of abilities that will enhance your employability in other industries.
You can view some of the work produced by our graduates at www.fashioncommunication.co.uk.
- Close to central London, we are well positioned to give you direct access to the fashion industry through live industry-sponsored projects, talks from leading industry experts and a six-week industry work placement with your choice of fashion practitioner as they work towards London Fashion Week
- You will make full use of our extensive workshops, including state-of-the-art photography and reprographics facilities to help you realise your ideas
- You will learn from experienced tutors - our staff are active practitioners in the fashion industry, working in areas including fashion design (for example, Martine Rose) and fashion publications
- At the end of your degree you will exhibit your work at the Middlesex University Art and Design Degree Show - a great opportunity to showcase your talents to the creative industry
- Our varied and extensive library resources support your research, not just with books, but also wonderful collections of film, databases, the most up to date and archived journals and magazines and a museum quality collection of 3D pieces including historical dress and accessories
Why not take a look at our related courses?
Students interested in this course might also like to consider:
What are the career options with a degree in Fashion Communication and Styling?
This degree leads to a diverse range of roles including stylist, photographer, designer, art director, graphic designer, journalist and illustrator.
Graduates from the fashion courses at Middlesex include internationally known illustrator and art director Richard Gray and Richard Sloan, stylist and art director who has worked with Kylie Minogue, Coldplay and designer Robert Cary-Williams.
What about work placements?
A period of work experience of approximately six weeks is embedded in the degree in the middle of the second year. This is in the weeks leading up to London Fashion Week in February. It is an assessed part of the degree offering a wonderful opportunity to work with fashion based designers, show producers, magazines, PR companies, stylists and photographers in their studios at their busiest time of the year and often leads to job offers. Students are supported by the Fashion tutors and the Placement Officer.
- Year 1
- Fashion Fundamentals (30 Credits) - Compulsory
- - To introduce and develop the academic and professional environment that lays a basis for the study programme on BA Hons Fashion Communication and Styling. - To introduce and investigate the geographies of London for its currency and influence on contemporary fashion design; communication and promotion and related audience and markets. Investigating cultural and sub-cultural belonging and how these influence and translate into identity and style. - To enable the student to become familiar with the initial concepts of fashion direction, communication and promotion encouraging exploration and experimentation with key disciplines of styling and art direction, photography and moving image, graphic art direction, internet media, blogs and websites, editorial journals and portfolio representations.
- Fashion Promotion One (30 Credits) - Compulsory
- - To explore the promotion and direction of style in association with contemporary design for presentation through printed visual representations, moving image, catwalk. - To investigate a variety of printed and virtual graphic media, to understand their value as methods of visual communication utilising current and emerging print reprographic and web based outputs. - To encourage an inventive and experimental response in the use of materials and processes that may cover fashion product and artefact, illustration, photography, fashion, film, sound and audio-visual.
- Fashion Skills One (30 Credits) - Compulsory
- This module aims to: Encourage the discovery of an individual style and/or identity through exploratory and experimental work.
- Fashion, Cultural Contexts and Representation (30 Credits) - Compulsory
- - The module aims to introduce students to the contexts for Fashion histories in order to provide a rich visual and intellectual resource for their developing research practices both studio and academic. - We aim to work with students to lay the foundations for good research practice by encouraging them to work in a hands-on way with the archives, collections and resources of London s major collections - Good connections between studio projects and lectures, seminars and study visits will enhance the students ability to make connections between research and practice. - The module aims to develop student s knowledge and understanding of the visual cultures of clothing and styling in London to the extent that by Level 5 they will be able to move to more difficult projects of theorization. - The module aims to develop good writing and communication skills.
- Year 2
- Developing Fashion (60 Credits) - Compulsory
- This module aims to: - Encourage a widening of awareness of the fashion industry - Develop research skills, analyse contemporary style and learn how to create, manipulate and rework imagery to communicate ideas. - Develop observational drawing skills necessary for visual communication. - Develop technical skills relevant to the focus of the degree. - Provide the opportunity for a work placement within the Fashion industry.
- Fashion Cultures (30 Credits) - Compulsory
- - Building on work at Level 4 this module introduces the concept of fashion as both culture and industry. - We aim to explore the link between the fashion industries and the processes of globalisation. - Students are introduced to the idea of fashion as a system and asked to consider the role of their practice- fashion textiles, styling, promotion, design etc. within this fashion system . - To understand some of the ethical issues raised by the fashion industries. - Be able to theorize and understand their own developing practice within a wider fashion system. - The module aims to further extend the writing and communication skills developed at Level 4.
- Fashion Promotion Two (30 Credits) - Compulsory
- - To develop an understanding of specialist subject areas of creative practice through studio and workshop based activities. - To develop individual approaches to visual communication and to begin to identify broad areas of interest that could form the basis for further specialist study on their programme. - To encourage the acquisition of intermediate specialist skills to work effectively in creative workshop areas chosen from; advertising, fashion illustration, publicity, editorial, photography and film, self publishing, magazine design, interactive and web design. - To further develop skills in using creative processes analysing, evaluating visual pieces of work and presentation methods.
- Year 3
- Critical and Contextual Research Project (30 Credits) - Compulsory
- - This module aims to enable students to identify and deliver a written research project related to their development as creative studio practitioners. - The project will involve sustained and analytical engagement with a wide range of research resources, in order to enrich an aspect of studio practice through greater understanding of its historical, theoretical, discursive and social contexts. - The module will consolidate the development of skills gained at level four and five, of project identification, research organisation and development, time management, visual analysis and critical argument. - Students will extend their ability to think creatively about the professional presentation of conceptual, critical and contextual material in both written and visual form. - Students will further consolidate the development of skills required for autonomous learning.
- Final Fashion Portfolio (90 Credits) - Compulsory
- - To encompass all the knowledge and skills acquired in Year One Level 4 and Year Two Level 5 , in order to consolidate a resolution of combined practical and theoretical research in determining original and independent creative outputs. - Working in the context of a major design, styling and promotion project, this module aims to enable students to audit and articulate their selected practice in relation to the different fields of knowledge to incorporate design and communication, professional practice, technologies and processes, history and theory developed throughout their studies. - To determine a creative pathway, specialism or discipline to be formulated as a professional platform that can be communicated as a portfolio of print images; interactive media, moving image show reel, audiovisual presentation, three-dimensional or live entities. - To allow for advanced experimentation and development of creative identity, visual and critical analysis of concepts and contexts in relation to contemporary fashion direction, promotion and communication. - To develop and refine creative work to a high standard required for assessment by internal and external examiners; for public dissemination in a final group exhibition to external audiences and inclusion in a personal portfolio. - To set standards of personal time-management, production planning, business and entrepreneurial skills for professional aspirations of industry employment or self-employment.
What will you study?
You will learn essential fashion design skills because although you are not required to make clothes as part of this degree, an understanding of how clothing is constructed is relevant. The course also looks closely at the cultural contexts of fashion communication and styling.
The skills you will develop include:
- fashion awareness
- fashion media
Portfolio presentation including:
Graphic skills modules and workshops in:
- computer generated image
- relief print
You can find information about teaching and assessment on this course in the programme specification.
Teaching and learning
You will learn your craft at lectures – including some by guest speakers - workshops, seminars, demonstrations and tutorials. You will work on projects, practical assignments, critical essays and presentations, all of which you will supplement with your own independent research. The course aims to improve your numeracy abilities as well as your written and verbal presentation skills; students will be asked to give feedback on each other’s work, and you will also assess yourself and evaluate your own work.
The course includes a work placement of about six weeks during year 2 in the run-up to London Fashion Week, which will allow you to spend time in your chosen area of the fashion industry. We will help you to find your placement, and the course also includes CV workshops earlier in year 2.
Most of our staff are involved in professional work and research outside the university and our facilities are extensive.
You will be assessed through practical and written coursework, reports, portfolio presentations, group assignments, and one-to-one tutorials. Your attendance at and participation in practical sessions will also count.
We normally make offers on 220 UCAS tariff points. GCSE English with a minimum of Grade C is required. BTEC National Diploma/International Baccalaureate/Advanced Progression Diplomas/Level 3 Diploma in Art Design at equivalent tariff are also accepted. We accept Access to HE Diploma. Applications from mature candidates without formal qualifications are welcomed provided they can demonstrate appropriate levels of relevant ability and experience. We normally invite students to submit a portfolio and attend an interview.
We also offer a 12-week long foundation course.
Successful completion of the foundation course guarantees you a place on this BA course.
International Entry Requirements
We accept the equivalent of the above from a recognised overseas qualification. To find out more about the requirements from your country, see further information under support in your country. For details of other equivalent requirements that Middlesex accepts see entry requirements.
English language requirements for international students
You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.0 (with minimum 5.5 in all four components) or TOEFL internet based 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading).
Middlesex also offers an Intensive Academic English course (Pre-Sessional) that ranges from 5-17 weeks depending on your level of English. Successful completion of this course would meet English language entry requirements.
The application is just the first step in our selection process, we also invite you to an interview and review your portfolio of art and design work. We’ve put together some simple notes to help you prepare:
The interview itself usually lasts about 15 minutes, but please allow an hour as this usually includes a tour of our facilities. We use the interview to allow us to find out more about you, to better understand your aspirations and interests and for you to learn more about us. The interview will explore why you want to study the subject with us, there will be no trick questions, so don't be too nervous.
What our students say
"I really like the diversity the course has offered me. I'd previously specialised in photography and I've been able to continue with this whilst improving my skills in other areas, such as graphics. The chance to take part in a six week work placement was also a great experience and it allowed me to incorporate the theory I've learned into my practical work.
"After I graduate I plan to stay in London and gain more experience in the industry to figure out what area of fashion I'd like to explore for a career. The guidance offered by my tutors has been a great help in figuring out my pathway post-graduation."
What our academics say
Senior Lecturer, Fashion Communication and Styling
"The BA Fashion Communication and Styling is visceral, fast-paced and consistently exciting. We really explore across culture and counterculture - its not just about fashion.
"The students we attract frequently exceed our expectations. Their innovation and experience working in the industry makes them much stronger graduates. And when they start tackling complex aesthetic issues in their final year work, we know we've developed truly confident communicators."