Business Management (Marketing) BA Honours | Middlesex University London
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Business Management (Marketing) BA Honours

Learn about the course below
Code
N504
Start
October 2018
EU/International induction: September 2018
Duration
3 years full-time
4 years full-time with placement
6 years part-time
Attendance
Full-time
Part-time
Fees
£9,250 (UK/EU) *
£12,500 (INT) *
Course leader
Natalie Staub

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Why study BA Business Management (Marketing) at Middlesex University?

Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success.

Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which you can integrate into your time at Middlesex. Those who wish to do a placement can take either a 36 week sandwich placement in Year 3 as part of a 4 year degree or two 18 week summer placements allowing you to complete your degree within 3 years.

Course highlights

  • We also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to a partner university in Europe and the USA. It can include a contribution towards your tuition fees
  • You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub
  • You can become a student member of the Chartered Management Institute and a full member upon graduation

What will you study BA Business Management (Marketing)?

You will develop essential skills and knowledge in business management and learn essential business issues. You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

  • Stakeholders: their expectations and behaviour
  • The environment of business and its impact on strategy
  • Design, production and distribution of products and services
  • Business resources: acquisition, application and control
  • Business process: planning, improvement and control

Modules

  • Year 1

    • Applications and Research in Management (30 credits) - Compulsory

      This module provides an interesting and enjoyable introduction to basic statistical, research, and ICT methods for the collection, analysis and presentation of business data. You will be required to do calculations by hand and use appropriate software, though the emphasis is on the interpretation and communication of results.

    • Financial Aspects of Business (30 credits) - Compulsory

      This module aims to develop your financial understanding and knowledge within business organisations to enable you to make effective decisions and to assess the cost, economic and financial implications and outcomes of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for those who do not need to develop specialist knowledge as well as to provide an understanding of key microeconomic and macroeconomic principles that inform business thought and practice.

    • Management and Organisations (30 credits) - Compulsory

      The aim of this module is to enable you to understand how managers operate in organisations in an international context. It will cover the development of management and theories explaining organisational behaviour. You will develop the ability to analyse the strengths and weaknesses of various management theories.

    • Marketing Theory and Practice (30 credits) - Compulsory

      This module is designed to provide you with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. You will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

  • Year 2

    • Work, Organisation and Society (30 credits) - Compulsory

      The aim of this module is to enable you to develop a critical understanding of the multifaceted social processes that are imperative to organisational life, and through which organisations may exert influence on ourselves as much as on society at large in order to pursue their objectives. The module will cover a wide array of theories pertaining to organisational behaviour, organisation theory, sociology, psychology and economic issues as far as they are relevant for the understanding of these social processes. You will develop your own abilities to analyse these theories critically, build up your own views on how to think and feel about these emergent issues as well as empower yourself with the capacity to argue and support these views in an academically rigorous manner.

    • Business Environment (30 credits) - Optional

      In this module, you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.

    • Operations Management (30 Credits) - Optional

      This module aims to broaden and expand your knowledge of the concepts and techniques required for the design, operation and control of business processes. Cases and practical exercises are relevant to a variety of commercial, manufacturing and service organisations. The module builds on the IT and quantitative skills developed in the first year.

    • Brand Management (30 Credits) - Optional

      The aim of this module is to develop your understanding of branding, brand management and brand communications. The module will focus on developing strategies to create and sustain successful brands and on developing efficient brand communication strategies.

    • Consumer Behaviour (30 credits) - Optional

      The aim of this module is to enable you to learn factors that influence consumer behaviour; how we buy, what we buy, why we buy. Relevant theories of consumer behaviour will be explored and critiqued to explain these behaviours.

    • Entrepreneurship and Small Business Marketing (30 credits) - Optional

      This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial /small business management skills. Highlighting the diversity of entrepreneurship in today’s dynamic commercial and social environments will challenge you to think entrepreneurially. It also aims to make you aware of opportunities in the market place and generate a can-do mentality.

  • Year 3

    • Strategic Management (30 credits) - Compulsory

      This module aims to present a broad and integrated view of strategic management in organisations, to outline a range of critical perspectives on key concepts of strategy, and to introduce generic strategies at the corporate, business and functional levels. It will provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.

    • E-Marketing Strategy and Social Media (30 credits) - Compulsory

      This module explains the concepts and tools required to build and maintain an effective e-marketing and social media strategy. The module will discuss e-marketing and social media from a strategic perspective as well as focus on specific technologies and tactics.

    • Services Marketing Management (30 credits) - Optional

      This module aims to offer in-depth exploration of services marketing management, emphasising those concepts, practices and techniques that are pertinent to service. You will synthesise and apply previous study of management and marketing concepts and techniques and relate business theory to practice using specialised service-sector case studies.

    • Consulting in Organisations (30 credits) - Optional

      The module builds on learning from prior modules and provides you with a theoretical introduction to consulting and the idea of the learning organisation. The module then provides an opportunity to apply theoretical knowledge to organisation practice by working in small teams on a real-time consultancy project which takes place in a variety of public, private and voluntary sector organisations. It gives you the responsibility of approaching and pitching to potential clients, managing yourself, your time, your team relationships and your relationships with external clients, to achieve outcomes that make a real difference to the organisation. The module provides a bridge between academic study and full-time employment by focusing on the significance and relevance of the consultancy experience. It aims to enhance your prospects of employment following the completion of the degree.

    • Creative Advertising and Promotion (30 credits) - Optional

      This module aims to develop your knowledge of the theory and practice of advertising and promotion. You will learn how to use both broad communication theory and specific promotion-related theory to inform and develop advertising and promotion programmes. You will learn how these promotional activities fit within and contribute to overall marketing strategies and objectives while learning to develop, implement and evaluate advertising and promotion campaigns.

    • International Marketing (30 credits) – Optional

      This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.

    • New Venture Management (30 credits) - Optional

      This module is underpinned by the ethos that entrepreneurship is now a career choice for many in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make you aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.

    • Public Relations and Corporate Reputation Management (30 credits) - Optional

      This module aims to develop detailed understanding of public relations theory and practice and its role in influencing corporate reputation. The module uses practical tasks and professional simulations to enable you to engage critically with public relations planning, implementation and evaluation.

    • Research Project (30 credits) - Optional

      This module provides an excellent opportunity for you to demonstrate high quality employability skills such as the ability to design and deliver a small research project, learn independently and through supervision, and undertake an extended, methodical piece of work. A well-executed research project will give you something to distinguish yourself from your peers as well as the opportunity to show why you might be a superior candidate for graduate employment.

    • Work Internship (30 credits) - Optional

      The primary aim of the internship module is to provide you with the opportunity to undertake a period of work experience for a minimum of 30 days. This will facilitate you to gain an insight into the world of work and appropriate conduct at work, and the process of becoming and staying employable through assertiveness, continuing development and reflection on both your development and the link between theory and practice. You will also develop an understanding of the organisation, sector and the environment in which it operates.

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

  1. Overview
  2. Teaching and learning
  3. Assessment and feedback
  1. UK & EU
  2. International
  3. How to apply
  1. UK & EU
  2. International

How can the BA Business Management (Marketing) support your career?

Upon graduation, you could be working in a range of industrial, commercial and third sector organisations such as Technocrats Middle East, CosMedocs, Western Union, Dulsco, Emirates, Noor Islamic Bank, Consult AIV, Jumbo Line, Peprofac, Barnard Marcus, Kimberley Clark, International School, Central Bank Nigeria, Comet, Santander, Progressive Recruitment, Valid Security, Morrisons.

This degree also enables you to set up your own business.

Other courses

Business Management (Marketing) (Top-up) BA Honours

Start: October 2018, EU/International induction: September 2018

Duration: 1 year full-time

Code: N505

Marketing BA Honours

Start: September 2018

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N500

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