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Business Management (Marketing) BA Honours

Learn the key skills for thriving in the business world, or even how to start your own, with this specialist course which offers valuable placements
Code
N504
Start
September 2024
Duration
3 years full-time
4 years full-time with placement
6 years part-time
Attendance
Full-time
Part-time
Fees
£9,250 (UK)*
£16,600 (INT)*
Course leader
Natalie Staub

If you’d like to start this course in January, please apply for our generalist programme BA Business Management and chose your specialism in Year 2.

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Why choose Business Management (Marketing) BA Honours at Middlesex?

Interested in how businesses are operated and managed? Want to develop your own marketing expertise? This course is ideal for you.

Through workshops, role-plays, problem-solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third-party organisations.

What you will gain

This course will open up a range of career paths. The skills you'll develop are needed across almost every business and governmental sector, as well as in third-party organisations.

You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Once you graduate, you could be working for a range of organisations such as Western Union, Emirates, Kimberley Clark and more.

However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way.

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

3 great reasons to pick this course

  • Top 5 in London
    We are proud to be one of the top five universities in London for Marketing - Complete University Guide, 2023
  • Inspiring Entrepreneurs
    Our entrepreneurial focus has led to one in seven of our MDX graduates going on to manage or own a business (Hitachi, 2020)
  • Study in Dubai or Mauritius
    Take your learning experience across the world, develop global connections and embrace new cultures through our unique global campus network

What you will learn

Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.

During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.

By joining us on this course, you'll be able to:

  • Develop the confidence to communicate your ideas and help to sell your products and services to customers through workshops, role-plays, problem-solving exercises and analysing case studies
  • Broaden your marketing skills with access to a range of digital marketing modules
  • Work on a marketing consultancy project where you will be exposed to real-world experience by working with real business clients.

Keep informed

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You will develop essential skills and knowledge in business management and learn essential business issues. You will develop key business skills, knowledge and experience in order to excel in a management career.

Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills, with the professional acumen to deal with challenges in a fast-paced business environment. You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

  • Stakeholders: their expectations and behaviour
  • The environment of business and its impact on strategy
  • Design, production and distribution of products and services
  • Business resources: acquisition, application and control
  • Business process: planning, improvement, and control.

Modules

  • Year 1

    • Financial Concepts of Business (30 credits) - Compulsory

      This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key economic principles that inform business thought and practice.

    • Marketing Theory and Practice (30 credits) - Compulsory

      This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. Students will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice.

    • Quantitative Methods for Business (30 credits) - Compulsory

      The aim of this module is to provide an introduction to the use of computer software to collect, analyse and present business data. Students will learn to solve business and management problems using Excel or other appropriate software with an emphasis on the application of methods to solve problems, and the interpretation and communication of results. The main aim is to enable the student to become a discerning user of quantitative methods and computers in business analysis, which can be built upon in further study.

    • Management Concepts (15 credits) - Compulsory

      The aim of this module is to develop students understanding of the management of organisations. It will introduce management concepts such as the business functions,organisational structure, work design, entrepreneurship, and business ethics. Students will develop the ability to analyse the strengths and weaknesses of various management theories and their application in the management of organisations.

    • People Management  (15 credits) - Compulsory

      The aim of this module is to develop students understanding of how people in organisations interact. It will introduce various people management concepts and human resource processes and practices. Students will develop the ability to compare and contrast a variety of organisational psychology and sociological theories and their application in the management of people.

  • Year 2

    • Operations Management (30 credits) - Compulsory

      This module aims to develop students’ knowledge and understanding of operations management within a variety of organisations. It examines different aspects of operations management relevant to the design, planning, control and improvement of business operations. Students will learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

    • Business Environment (15 credits) - Compulsory

      This module aims to develop students’ knowledge of internal and external business environment and their impact upon choices available to business in planning and decision making. Students will learn to analyse business environments and handle information using different techniques, models and frameworks.

    • Management Information Systems (15 Credits) - Compulsory

      This module aims to provide students with the ability to apply key skills in information systems to the business management domain. The module also aims to enable students to obtain important aptitudes towards using information technology solutions such as business intelligence (e.g. data analytics), digital technology solutions (e.g. smart environments) and modern forms of communication (e.g. social networks) to improve business processes. The module enables students to acquire knowledge in a number of topics aligned to the following key areas: (i) information systems and business intelligence (in particular the development, management, application and implementation of information systems and the impact upon organisations, (ii) communications (in particular the comprehension and use of relevant communications for application in business and management, including the use of digital tools) and (iii) digital business (in particular the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models). The cross-discipline nature of the module ensures that students will gain experience in using information systems, while engaging in strategic management activities and following a pattern of work resembling project management practices in controlled environments.

    • Principles of Innovation and Entrepreneurship (15 credits) - Compulsory

      This module provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.

    • Organisational Behaviour (15 credits) - Compulsory

      The aim of this module is to enable students to identify the multifaceted social processes that are imperative to organisational life. The module will cover a wide array of theories pertaining to organisational behaviour. Students will develop their own abilities to analyse these theories, build up their own views on how to think and feel about these emergent issues as well as empower themselves with the capacity to argue and support these views in an academically rigorous manner.

    • Marketing Research and Insights (30 credits) - Optional

      This module aims to familiarise students with the importance of marketing research and insights to business and, in particular, the marketing management process. Students will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing an appropriate research design, creating research instruments, gathering data primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.

    • Digital Marketing (30 credits) - Optional

      This module aims to provide students with an overview of digital marketing from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. Students will gain hands-on practical digital marketing skills such as the development of digital marketing tools, website design and creation, management of social media platforms and writing effective email campaigns.

  • Year 3

    • Services Marketing Management  (15 credits) - Compulsory

      This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.

    • Global and Cross Cultural Marketing (15 credits) - Compulsory

      This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

    • Marketing Strategy and Implementation (15 credits) - Compulsory

      This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

    • Research Project (30 credits) - Optional

      This module is designed to develop students’ skills and knowledge relevant to planning and conducting a small-scale research project. Students will learn how to do research, including define research aim and objectives, conduct literature review, collect primary data, analyse and interpret data, and organise and present research proposal and final dissertation document. The module requires students to consolidate learning from other modules to plan and complete a small business and management related research project.

    • Marketing Internship (30 credits) - Optional

      The primary aim of the work marketing module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which students will learn about, how business run in general, the organisation and the sector within which it operates as well as the key drivers of business success. The marketing internship will provide students with an opportunity to immerse themselves in the world of work and develop effective strategies to deal with work and organisational life. It will therefore facilitate students to develop an understanding of work, reflexivity, resilience, wellbeing and the link between theory and practice. Through reflection on experiential learning students will enhance their awareness of their own abilities, and attributes and undertake a journey of personal and professional development.

    • New Venture Creation (15 credits) – Optional

      This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make students aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.

    • Social Media and Viral Marketing (15 credits) - Optional

      This module aims to provide students with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics. The practice of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment, the module will allow students to apply taught theories to real-life organisations.

    • Public Relations and Corporate Reputation (15 credits) - Optional

      This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.

    • Marketing Consultancy Project (15 credits) - Optional

      The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions.  The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.

    • Fashion Marketing (15 credits) - Optional

      This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples.  Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.

    • Professional Communication (15 credits) - Optional

      This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies,students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.

To find out more about this course please download the Business Management (Marketing) BA Honours specification (PDF).

We review our courses regularly to improve your experience and graduate prospects so modules may be subject to change.

  1. Teaching and independent learning
  2. Coursework and assessment

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.

Wellness

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

We'll help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.

Financial support

You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.

We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget.

How can the BA Business Management (Marketing) support your career?

Our course will prepare you for a range of exciting careers in industrial, commercial and third sector organisations.

Graduate employers

Our graduates have on to work for well-known companies such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco
  • Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
  • International School
  • Central Bank Nigeria
  • Comet
  • Santander
  • Progressive Recruitment
  • Valid Security
  • Morrisons.

MDXworks

Our Careers and Employability Service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.

Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has put us in the top 10 UK universities for students who want to be CEOs and entrepreneurs (Hitachi, 2021).

Global network

Our location in London helps us connect you with over 1,000 industry partners to develop your future employment prospects. And we have unique work and study opportunities at our campuses in Dubai and Mauritius. You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career. Read more about international mobility.

Work placements

We encourage you to undertake a paid work placement during your studies, either as a year-long assignment between years two and three, or as two shorter placements during the summers of years one and two, and between years two and three.

The paid, year-long work placement exempts you from paying tuition fees for the full academic year ensuring you gain the necessary practical skills to embark on your chosen career.

Placements and internships can greatly improve your future job prospects after you graduate. They usually boost your confidence and academic results by giving you the opportunity to practise what you have learned in a professional setting.

Our specialist Careers and Employability Service will help you find placement opportunities.

  1. UK entry
  2. International entry
  3. How to apply

These fees below are for 2024/25:

UK students1

Full-time: £9,250

Part-time: £77 per taught credit

International students2

Full-time students: £16,600

Part-time students: £138 per taught credit

Additional costs

The following study tools are included in your fees:

  • Free access to the resources, learning materials and software you need to succeed on your course
  • Free laptop loans for up to 24 hours
  • Free printing for academic paperwork
  • Free online training with LinkedIn Learning.

Scholarships and bursaries

To help make uni affordable, we do everything we can to support you including our:

  • MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students
  • Regional or International Merit Awards which reward International students with up to £2,000 towards course fees
  • Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.

Find out more about undergraduate funding and all of our scholarships and bursaries.

Fees disclaimers

1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.


We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

Other courses

Business Management (Marketing) (Top-up) BA Honours

Start: September 2024

Duration: 1 year full-time

Code: N505

Marketing BA Honours

Start: September 2024

Duration: 3 years full-time, 4 years full-time with placement, 6 years part-time

Code: N500

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