Fashion Communication and Styling BA Honours | Middlesex University London
Section navigation
Main Baner Image

Fashion Communication and Styling BA Honours

Learn about the course below
Code
WF30
Start
October 2018
EU/International induction: September 2018
Duration
3 years full-time
Attendance
Full-time
Fees
£9,250 (UK/EU) *
£12,500 (INT) *
Course leader
David Poole
Alex Mein

This multi-disciplinary, industry-relevant degree gives you the opportunity to work with a wide range of media and visual communication methods central to the fashion industry including styling, photography, graphic communication, film and show production.

Why study BA Fashion Communication and Styling at Middlesex University?

The continued development of new media platforms has led to an increase in opportunities for disseminating fashion trends and advertising fashion product which has resulted in a greater demand for fashion image-makers and innovators in communication design

Our diverse degree takes an innovative approach to the production of contemporary fashion media. We have a reputation for producing a broad range of high quality creative work using traditional and digital media, exploring emerging technologies and new promotional platforms. Our graduates go on to work in areas including styling, photography, graphic design, art direction and curation.

In the second year of study you will choose to follow one of three specialist pathways in Art Direction, Styling or Photography and Film. You will gain a variety of key practical skills in print, photography, digital design, and film and develop your own personal aesthetic and are encouraged to consider the commercial viability of your ideas in relation to current trends.

This studio-based and interdisciplinary degree allows the exploration of alternative approaches to the communication of fashion exploration of a range of media whilst encouraging you to consider your own personal style and direction. We encourage creativity, problem solving and independent thinking at every stage of the course. You will learn not only the knowledge and practical skills essential for a successful career in fashion media but also develop a range of abilities that will enhance your employability in other industries.

Course highlights

  • Close to central London, we are well positioned to give you direct access to the fashion industry through live industry-sponsored projects, talks from leading industry experts and a six-week industry work placement with your choice of fashion practitioner as they work towards London Fashion Week
  • You will make full use of our extensive workshops, including state-of-the-art photography and reprographics facilities to help you realise your ideas
  • You will learn from experienced tutors - our staff are active practitioners in the fashion industry, working in fashion design (for example, Martine Rose), filmmaking, art direction, photography and for both print and online publications
  • At the end of your degree you will exhibit your work at the FCSMDX graduate show and the Middlesex University Degree Show
  • Our varied and extensive library resources support your research not just with books, but also wonderful collections of film, databases, the most up to date and archived journals and magazines and a museum collection of 3D pieces including historical dress and accessories
  • As a student of this course you'll receive a free electronic textbook for every module.

What will you study on the BA Fashion Communication and Styling?

You will gain an insight into both contemporary fashion and the wider field of visual communication. You will engage with a broad range of professional skills and acquire first-hand experience of current industry practice, through work experience and collaboration:

In Year 1, you will focus on skills. You will learn a broad range of skills and get the opportunity to apply these skills through live and collaborative projects. You will cover topics such as styling, photography, graphic design and art direction, film, illustration and magazine production.

Year 2 is career-focused and you will undertake a six-week work placement and follow a specialist pathway. You can choose from:

  • Styling
  • Photography and Film
  • Art Direction

Year 3 is self-directed, supported by one-to-one tutorials and workshops. You will work towards the production of a professional portfolio showcasing your specialist skills and a written dissertation.

Modules

  • Year 1

    • Fashion Fundamentals (30 credits) - Compulsory

      This module aims to provide the fundamental visual research skills through a series of exploratory creative projects. You will apply an understanding of personal aesthetic and design identity to the production of promotional material for a fashion designer. The module will challenge your understanding of your personal aesthetic.

    • Fashion Promotion 1 (30 credits) - Compulsory

      This module aims to provide the opportunity for you to consider your own career pathway and specialist interests, prior to choosing a pathway in Year 2. The module encourages an inventive and experimental response in the use of materials and processes that may cover editorial styling and magazine production, advertising and promotion, show production. You will investigate a variety of printed and/or virtual graphic media, to understand their value as methods of visual communication utilising current and emerging print reprographic and web-based outputs.

    • Fashion Skills 1 (30 credits) - Compulsory

      This module aims to encourage the discovery of an individual style and/or identity through exploratory and experimental work, covering a range of key skills such as styling, graphic design and art direction, photography, and film.

    • Fashion, Cultural Contexts and Representation (30 credits) - Compulsory

      This module aims to introduce the contexts of fashion histories in order to provide a rich visual and intellectual resource for developing research practice in both studio and academic fields. We aim to work with you to lay the foundations for good research practice by encouraging you to work in a hands-on way with the archives, collections and resources of London's major collections. Good connections between studio projects and lectures, seminars and study visits will enhance your ability to make connections between research and practice. The module aims to develop your writing and communication skills.

  • Year 2

    • Developing Fashion (30 credits) – Compulsory

      This module includes a six-week work placement and aims to engender self promotion and networking skills, broaden your awareness of fashion industry practice, and develop technical and transferable skills relevant to a chosen career pathway. Reflection and self-evaluation will also be encouraged. This year, students have undertaken work placements with the following industry partners: Dazed and Confused, Another, Sunday Times Style, Panos Ypanis, Wonderland, Moschino, Village PR, Boys by Girls, Fashion Scout, Disorder, IPR, NTS Radio, Tank, Philip Treacy.

    • Fashion Cultures (30 credits) - Compulsory

      Building on work in Year 1, this module introduces the concept of fashion as both culture and industry. You will aim to explore the link between the fashion industries and the processes of globalisation. You are introduced to the idea of fashion as a system and asked to theorise and understand your developing practice within a wider fashion system.

    • Fashion Promotion 2 (60 Credits) - Compulsory

      This module focuses on employability and career choice through the adoption of a specialist pathway of either Art Direction, Styling or Photography and Film. You will engage in a range of short projects, both individual and collaborative, run in conjunction with industry specialists, and develop an understanding of a specialist subject area of creative practice through studio and workshop-based activities.

  • Year 3

    • Critical and Contextual Research Project (30 credits) - Compulsory

      This module aims to enable you to identify and deliver a written research project related to your development as a creative studio practitioner. The module will allow you to extend your ability to think creatively about the professional presentation of conceptual, critical and contextual material in both written and visual form. You will consolidate the development of skills gained in Years 1 and 2 which include project identification, research organisation and development, time management, visual analysis and critical argument. The module also encourages sustained and analytical engagement with a wide range of research resources to enrich an aspect of studio practice through greater understanding of its historical, theoretical, discursive and social contexts.

    • Final Fashion Portfolio (90 credits) - Compulsory

      This module allows you to determine a creative pathway, specialism or discipline for a future career in fashion media. It also allows for advanced experimentation and development of creative identity, visual and critical analysis of concepts and contexts in relation to contemporary fashion direction, promotion and communication. The module will set standards of personal time management, production planning, business and entrepreneurial skills for professional aspirations of industry employment or self-employment. You will develop and refine creative work to a high standard for public dissemination in a final group exhibition to external audiences and inclusion in a personal portfolio.

You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

  1. Overview
  2. Teaching and learning
  3. Assessment and feedback
  1. UK & EU
  2. International
  3. Interviews and portfolio
  4. How to apply
  1. UK & EU
  2. International

How can the BA Fashion Communication and Styling support your career?

This degree leads to a diverse range of fashion media roles including stylist, photographer, fashion editor, art director, casting agent, graphic designer, PR consultant and illustrator.

Graduates from the fashion courses at Middlesex include internationally known illustrator and art director Richard Gray, menswear designer Martine Rose and Richard Sloan, stylist and art director who has worked with Kylie Minogue and Lily Allen.

You will have access to a broad range of resources and facilities, including:

  • Photographic studios
  • Printmaking studios
  • Reprographics
  • Digital design workshops
  • Film studios
  • Materials Room, including archives of magazines, catalogues, ‘zines and dress collection
  • Philip Clarke

    Programme Director, Fashion

    An interdisciplinary visual communication programme, FCSMDX encourages students to explore a broad range of media and promotional tools. Our diagnostic first year enables students to engage with a variety of media and skills; they work on short projects, both independently and in collaboration with their peers, prior to selecting a specialist pathway. During their second year, students opt to focus on Art Direction, Photography & Film or Styling and undertake a six-week internship in a chosen area of the fashion industry.

    We make the most of our industry contacts. In addition to a rich programme of guest lectures, this year has seen us collaborate with Top Man, Rollacoaster, Law, Gap and Man About Town. Our graduates enjoy diverse employment opportunities, both within fashion media and in related fields. Recent graduates have gone on to work as graphic designers, photographers, editorial and celebrity stylists, casting agents, filmmakers and PR consultants. Renewed interest in traditional print media has developed in tandem with the evolution of digital platforms; our students are both encouraged to explore current trends and predict those of the future.

David Poole
Co-Programme Leader, Fashion Communication and Styling

David is a graduate of Fashion Design from the Limerick School of Art and Design, Ireland. David's work is primarily concerned with the space that exists between particulars, in the connectivity between processes of abstraction and the realisation of concepts in visual language. Working professionally across image making, photography, illustration, design and education, but also in education, David has worked collaboratively across disciplines in art, design and education. This is most evident in Slashstroke, a multilateral creative organisation, which brings together creatives from around the world to discuss and produce new work exploring central questions around creativity, process and practice and reaches out directly through public interaction in live events, work shops and exhibitions.

Alex Mein
Co-Programme Leader, Fashion Communication and Styling

Alex's multi-discipline professional practice includes roles in menswear buying, visual merchandising, retail management, illustration and fashion and print design for high end and high street brand. He is brand partner at London based menswear designer Mirja Rosendahl since 2012.

Lucy Fine
Senior Lecturer in Fashion Design Styling Promotion

A graduate of the Royal College of Art, Lucy's MA Menswear collection focused on translating multi-cultural London through design and styling, which is still a fundamental theme of her work. She has worked with, amongst others, Top Man Design, Dexter Wong, and Electronic Sheep. Lucy is co-founder and project manager of Slashstroke, a creative organisation working in art, fashion, design and education. It delivers live interactive workshops and events, educational programs, creative direction and production. Clients include The Victoria and Albert Museum, London College of Fashion, The Sunday Times, Create London and The Barbican. Slashstroke is developing research and educational programs exploring the relationship between communities, educational institutions and creative industries. The Hackney Street Style School is a project launched in association with Middlesex University, Create London and Hackney Council making tangible links between local youths, career paths and education.

Gavin Fernandes
Senior Lecturer in Fashion Communication and Styling

Gavin joined Middlesex University in autumn 2011 and after lecturing part-time at London College of Fashion where over a period of thirteen years saw a selection of his students emerge as graduates to become successful creatives in the fashion communication industries - these include current fashion stylists and editors Anna Treveylan, Anders Sølvesten-Thompson, Jack Borkett and Dan May; fashion PR owner Ella Dror; fashion photographers Matt Irwin, Angelo Pennetta, Sean and Seng, Neil Bedford, Ben Morris, Nadia Lee Cohen and Kasia Wozniak, and photographer/film makers Laurence Ellis and Paul Gore. Gavin's own professional practice is creative fashion direction in which he incorporates both his own fashion styling and photography disciplines to encompass complex and provocative socio-political discussions around themes of cultural identity, religion, feminine empowerment and gender. His photographic narrative "Empire Line" is exhibited at Harewood House, Leeds as part of their 'Victorian Harewood' season which is open until 29 October 2017.

Matt Ryalls
Senior Lecturer in Fashion Communication and Styling

Matt studied Fashion Design at Central St. Martins and has worked as a stylist and Fashion Editor for Arena, Dazed & Confused, Exit, Nylon, POP and The Face magazines. In addition he has collaborated with numerous designers on runway presentations internationally. Matt publishes various ‘zines that explore themes of identity, sexuality and gender that he exhibits internationally. Matt is also the Programme Leader for our Fashion MA.

  • Kerry Francis

    Fashion Communication and Styling BA student

    I really like the diversity the course has offered me. I'd previously specialised in photography and I've been able to continue with this whilst improving my skills in other areas, such as graphics. The chance to take part in a six-week work placement was also a great experience and it allowed me to incorporate the theory I've learned into my practical work.

    After I graduate I plan to stay in London and gain more experience in the industry to figure out what area of fashion I'd like to explore for a career. The guidance offered by my tutors has been a great help in figuring out my pathway post-graduation.

  • Rokas Kamblevicius

    Fashion Communication and Styling BA graduate

    Rokas graduated with a first class honours degree in 2014. His final project involved the production of a menswear lifestyle publication. He completed an MA in Publishing at London College of Communication the following year, while working for the creative agency Hight and Irons. After a stint at Monocle, he has recently taken on the role of project manager at Tank Form, a boutique creative agency launched by Tank magazine.

  • Theo Spencer

    Fashion Communication and Styling BA graduate

    During his time on the FCS programme, Theo chose to specialise as an art director, producing a range of promotional campaigns for both new and established designers. He now works as a casting agent, working both independently and for other agencies (Supa, Wilhemina). His models have featured in a range of high-profile designer campaigns and in magazines such as Dazed and Confused, Wonderland and Esquire. His own image-making was featured in the art publication ‘Unlocked’ produced by Atopos.

Other courses

Fashion Design BA Honours

Start: October 2018, EU/International induction: September 2018

Duration: 3 years full-time

Code: WFH0

Fashion Textiles BA Honours

Start: October 2018, EU/International induction: September 2018

Duration: 3 years full-time

Code: W232

Advertising, Public Relations and Branding BA Honours

Start: October 2018, EU/International induction: September 2018

Duration: 3 years full-time, Usually 5 years part-time

Code: NP53

KIS information

Back to top

We use Cookies

View our Privacy and Cookie policy

Continue