This module provides you with a thorough understanding of the nature of the international market place and the complex and challenging forces that shape the current international business environment and highlights future trends. You will learn how to critically assess the implications of such forces and trends for marketing strategy and decision making when organisations operate across borders. You will also develop international marketing decision-making skills and know-how that will assist you in pursuing a career in international marketing or business.
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
International Administration BA student
Start: September 2018
Duration: 3 years full-time, 6 years part-time
Start: January 2018, September 2018
Duration: 1-2 years full-time
Start: October 2018
Duration: 1 year full-time