Tourism is one of the world's fastest-growing industries. We prime our students with the skills, knowledge and experience to get ahead in a diverse and exciting tourism and hospitality management career.
This module examines some of the contemporary issues facing tourism through a global to local framework. It aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.
This module builds upon your knowledge of the business of the Hospitality Industry from both theoretical and practical experiences. The aim is to familiarise yourself with research and practice in the field of Strategic Management, Organisational Behaviour, Human Resource Management, Work Psychology, Entrepreneurship, Business Strategy in light of current affairs, technology, culture and globalisation to develop an ability to apply decision-making theories to hospitality operations whilst appreciating the difficulties and consequences of making changes within an organisation.
The module aims to develop a critical understanding of the events industry, the impacts and legacy of events and event strategy, planning and management. You will be introduced to a range of corporate, sporting and arts and cultural events and festivals, from community festivals to hallmark and mega events and different academic perspectives on their classification. You will also explore their origins, current and future trends so that you develop a depth of knowledge of the event industry and analyse the impacts, sustainability and legacy of events. Taking a case study approach, the motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed. The third theme in the module, the strategy, planning and management of events will be explored in Term 2 at the end of which you will develop an event strategy and implementation plan.
This module aims to facilitate you in applying generic principles of marketing management to the tourism industry, with a particular focus on distinguishing characteristics of hospitality and tourism products. This module centres on three themes:
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.
You will gain knowledge and understanding through tutor-led lectures and interactive seminars to convey core material and to stimulate and develop critical discussion of contemporary issues. Private study will engage you in the breadth and depth of reading required to gather the material needed for participation in the interactive sessions and the development of assignments. Group work and interactive sessions in class with develop the practice of sharing and pooling information.
Your knowledge and understanding is assessed by a variety of forms of written work designed to allow you to show your understanding of key issues, debates and controversies through well-argued and substantiated writing. Examinations will test a your knowledge of core material and ability to use material concisely to explore argumentative questions in a time constrained mode. Presentations will test a your ability to convey material and arguments clearly and concisely in class. Portfolios will show how your accumulate knowledge and understanding over a period of time.
International Tourism Management BA graduate
I really enjoyed meeting people from different backgrounds and cultures. Having a diverse range of students made class debates much more interesting. My experience and degree from Middlesex helped me develop and strengthen key skills which all employers look for. I left Middlesex confident and knowing I would secure a good job.
Start: September 2018
Duration: 3 years full-time, 6 years part-time
Start: October 2018, EU/International induction: September 2018
Duration: 4 years full-time
Start: October 2018, EU / International induction: September 2018
Duration: 4 years full-time